Important note for users of Refer a Friend v.1.*: version 1.X and 2.X are not fully compatible. To find out more details, please read the description.
Advocacy is the end game of most marketing effort. Whether it be through unique portfolio, great customer service, or engaging content, once you’ve convinced customers to speak on your behalf you’ve gained one of the most powerful marketing tools available. Not only do referrals and personal recommendations enjoy a much higher conversion rate, they also attract higher quality customers and increased average order value.
Convincing your customers to become your advocates may take a lot of effort over a long period of time, but it does not have to be the case. What we have for you is an advocacy tool with a built-in loyalty program that rewards customers for inviting people to your store. Our Magento Refer a Friend extension comes with a full range of customization options, allowing you to set up the referral program in Magento to fit your business model and reward the type of behavior that suits you best.
There is a number of options available for the customer to refer people to the store:
- Using an invite form that sends a customizable message to a specific email;
- Sharing an individual broadcast link generated by the store;
- Posting to social media directly from customer area;
Landing page for the referral link is provided by the store owner.
Invites are logged within the customer area, allowing the customer to see how many people have responded and the amount of bonuses earned.
A customer may receive bonus for one of three things: number of customers attracted, amount they spent, or the number of items they bought. There is also an option to reward those who responded to an invite with a one-off reward upon sign up.
You decide at what point the bonus is activated (e.g. per each 5 customer sign-ups or each $100 spent, etc.), whether it is going to be a fixed sum or a percentage discount, and how many times a customer will be able to earn the same bonus.
Earned bonus may or may not be used together with a discount code, it may be limited to a certain percentage of cart total, and it is possible to allow bonuses only with purchases over a certain amount.
Within this Magento referral extension an unlimited number of rules may create to be used at different times or even simultaneously. In case rules overlap we suggest assigning priority numbers for each rules to decide which goes first. There is also an option to define whether the rules are compounded or limited to the first one engaged.
It is possible to edit the amount of bonus earned manually from backend.
Integration with other Aheadworks extensions
Using the Refer a Friend extension together with the below Aheadworks products, online merchants get more valuable insights.
Let clients use earned discounts for referred friends on the one step checkout page.
Reward game users with points for friends inviting.