Magento 1
    • Marketplace Innovator
      imagine 2016-2019 partner summit awards
    • Magento Silver Technology Partner
    On Sale + Product Labels
    20 Reviews

    On Sale + Product Labels for Magento 1

    Add labels to product images

    • Setup rules to apply labels automatically
    • Separate setup for catalog and product page labels
    • Label placement anywhere on the image
    • Targeting via customer groups and trigger conditions
    45-Day Money Back
    90-Day Free Support
    free lifetime updates
    • Overview
    • 45 Reviews
    • Docs & FAQ

    Magento Product Labels

    With the Product Labels extension for Magento stores, making visually-exciting label images and call-to-action texts is practically effortless. Upload your own label and add text using the predefined variables. Imagine the sales you’ll make when customers see labels and text like: “Save $10 on this item today!” and “Hurry! Limited supply!”

    Labels can appear in your store according to applied rules. If conditions of the rule are true, the rule is triggered and labels are assigned to required products. In such a way, you can display “Free Delivery” label in the French store on products which price is greater than $500 or “Summer Sale” label on items from the Dresses and Sandals categories.

    On Sale lightning-fast 3-minute setup helps you put labels on a category and\or product page as well as a whole store in a hurry. Whether you need On Sale for seasonal discount campaigns or inventory clearances, you’ll be able to use the extension quickly and easily.

    Extension Features

    The On Sale extension includes a number of features and benefits, perfect for your online store. Using this Magento module, you can efficiently:

    • Create an unlimited number of label rules
    • Define conditions to trigger a rule
    • Specify a store where a rule can be applied
    • Select customers’ groups that can view rule-based labels
    • Limit rule duration
    • Prioritize label rules
    • Limit discount threshold to make labels appear
    • Separate catalog and product view labels setup
    • Add your own images for catalog and product labels in any way you like: upload them or just insert a path
    • Program labels to appear when a special price is set
    • Take advantage of nine predefined label positions: top-left, top-center, top-right, middle-left, middle-center, middle-right, bottom-left, bottom-center, and bottom-right
    • Customize a label for every product
    • Choose label position using live preview selector
    • Create a special label for new products
    • Insert any product’s features into a label text using a specialized “attribute” code
    • Utilize special variables to include in label texts:
      • #DA# - discount amount
      • #RP# - regular price
      • #SP# - special price
      • #SA# - save amount (RP-SP)
      • #NL# - new line
      • #ND# - life time in days
      • #NH# - life time in hours
      • #SK# - product SKU
      • #ST# - in stock amount
      • #CA:attribute_code# - custom attribute
    • Disable catalog and/or product labels when needed
    • Use the extension with all major browsers (IE6, IE7, IE8, Safari, Opera, FireFox 2, FireFox 3 and Google Chrome)
    • Separate CSS files for catalog and product labels
    Integration with other Aheadworks extensions

    Using the On Sale + Product Labels extension together with the below Aheadworks products, online merchants get more valuable insights.

    Display product labels in a preview pop-up window.
    Display product labels in a slider or grid with featured items.

    Fantastic extension and Support!

    Review by Vasilis | Nov 19, 2014

    Aheadworks are really professionals! The extension need many modifications (according to my template) and they solve the problem in a few working hours! As for the extension has many advantages compared to similar extensions. You can have a website with millions of products full of badges within an hour with the set or rules! Thank you!

    Good tool

    Review by Margaret | Aug 5, 2014

    Now it’s so easy to catch customers’ attention and show them what is on sale or which products have just appeared on our website. The configuration is simple. Spent several time on settings – happy with the results at the moment. Nice work, guys!

    Doesn't work "Out of the box"

    Review by Kim | Aug 5, 2014

    We have made significant changes to this extension to get it working, and we still have lots of issue with it even after 8 hours of adjustments by skilled programmers. There is to many comparability problems. Normally we use aheadworx extensions, because of the good build quality, but in this case i cannot recommend the extension on sale.

    Awesome product

    Review by Damien | Apr 11, 2014

    Greatly diversifies our products and attracts customers to them. It will be extremely valuable for the stores, which use similar to competitors product photos.

    Very handy

    Review by Ken O. B. | Apr 7, 2014

    The rule system of this app is such a great thing! Whenever we have anything special for a set of products (be it a discount, a special package available, etc), we no longer need to put that info on every item individually.
    Just build a rule - and you're good to go!
    Extremely convenient!

    Ottima Estensione

    Review by Claudio | Mar 11, 2014

    Ne ho provate molte ma questa estensione è veramente il TOP! Avere la possibilità di gestire in automatico le regole delle etichette sconto da apporre sui prodotti in offerta fa risparmiare molto tempo e rende il negozio estremamente navigabile e accattivante.
    Consigliatissima +++++

    I've tried many but this extension is really the TOP! Having the ability to automatically manage the rules of discount labels to be attached on the products saves a lot of time and makes the store very navigable and appealing.
    Highly recommended + + + + +

    Very nice desert for your main course

    Review by HBaron | Mar 1, 2014

    This is a very nice extension that is easy to install and configure and very powerful. Very nice to make products stick out in catalog mode. Many rules and other things to target your labels to any need you have. We love this extension. We do have some products that the labels do not show up in the correct position identified and need to find a fix but AW is great at support and so surely will solve. This is a must have.

    Great extension!

    Review by Aydin | Feb 3, 2014

    This tiny extension makes much work for us. It makes our site more attractive and informative and we love it for the marvelous flexibility and customization opportunities. To tell the truth, I have played with it for couple of weeks and now absolutely satisfied with the result. One more great extension from aheadWorks.

    Thanks a lot!

    Review by Duke | Jan 23, 2014

    I have decided to write this review, because the straightforwardness and effectiveness of this module are really impressive. I bought it four months ago and it made my sales more visual-attractive for customers. A couple of setting and all the required products get the lables. Predefined label positions for lables and special variables considerably speed up the work of administrator. Thanks a lot, developers.

    Good extension

    Review by Vicky | Jan 10, 2014

    As with all Aheadworks products, I had no problems installing this extension and it worked straight away. Would highly recommend.

    Excellent extension

    Review by Jose | Dec 20, 2013

    I check so many similar extensions but yet again, AheadWorks is ahead of the competitors, very easy to use, stable, friendly service, what else can I say, very useful extension, a must have!

    Great module, readable code

    Review by Lukas | Dec 17, 2013

    Customer purchased it and we needed to extend it. Really nice and customizable code.
    Working on "first click"

    Awesome Module :)

    Review by Beverly | Dec 5, 2013

    We have purchased the module second time for another customer :)

    Great Module!
    Compatible with Magento CE
    Easy Installation + Configuration!
    Aheadworks rocks again :)


    Review by Thomas | Dec 4, 2013

    The module works exactly as intended, never has it been that easy to spotlight some items.
    I began with simple Sale labels, but quickly got to understand that the module's potential uses stretch far beyond that. I'm still exploring:)
    What you should be aware of, though, is that the Installation process is somewhat cumbersome. It took me some time and a support ticket to get all the code placed in proper files. It would be a good idea to consider buying install service


    Review by Nolan Morran | Nov 1, 2013

    I like the way this extension provides out-of-the box images to use, while you can also add your own images. Quite simple, the module makes products stand out where attention is needed!

    Visually attractive

    Review by Attila | Sep 17, 2013

    This module makes the new or cheap products stand out from the rest. Visually very attractive.

    Great time saver

    Review by Neil | Sep 10, 2013

    This is the second store I've used this extension on, and I extended the support period to upgrade to the latest version. The tech support people kindly got it working on my highly customized template very quickly.
    One improvement that might be offered is a collection of graphics to be used by the extension.
    Very happy with it, and saves me creating custom product images for promotional purposes.

    nice graphic addon to your magento theme with powerful functionality

    Review by Pete | Aug 29, 2013

    A+. highly recommend this plugin.


    Review by Matt | Feb 26, 2013

    Used it for Valentine's clearance. Works good and effective.


    Review by Thierry | Feb 7, 2013

    Le module pourrait encore évoluer, mais c'est déjà une bonne solution.
    Le support Aheadworks est comme toujours au top niveau.


    Review by Mack | Feb 1, 2013

    Labels & variables! Perfect combination for my store. Great support as alwyas. Tnx

    nice extension!

    Review by Michi | Oct 17, 2012

    This is very nice extension and providing eyes catching signs to our clients.
    I had some problem installing on my template, but aheadworks people helped me very professionally.

    Great Support

    Review by Andrew | Sep 1, 2012

    Didn't work out the box with our theme but they worked at it and fixed it so it would! You simply cannot fault that kind of support. On top of that the extension is flexible and effective. The ONLY thing I would suggest for the future is some kind of simple styling options and some bundled images for the badges/banners etc. Great on the whole 8/10 for the extension and 10/10 for support

    Great Sales Assisting MOdule

    Review by Michael | Jul 31, 2012

    We found this module to work great in exciting customer to buy.
    Running it for sale items and new in stock definitely helps accelerate the buying process.
    Works well, very stable on our site. Great support.

    Another great extenision

    Review by F.L. | Jul 3, 2012

    This is another great extension from AheadWorks team.
    I use it mainly to advertize "free shipping" products on catalog and product pages.
    Simple, effective, and easy to use!

    No words to describe it

    Review by Ruben Silva | Apr 25, 2012

    2 minutes install, and very easy to use. It help me increase sales!

    Web DEV

    Review by IGGY | Mar 1, 2012

    Eyecatching module, easy to use.

    Presque parfait

    Review by Thierry | Feb 6, 2012

    Ce module est génial, il lui manque une seule chose, pouvoir afficher 2 étiquettes en même temps, par exemple une remise et en même temps une étiquette nouveau produit. mais il remplit bien sa fonction et comme toujours avec aheadWorks, le code est très propre et l’installation facile.

    thanks for the extension

    Review by kevin | Jan 9, 2012

    much more handsome after onsale used

    Nice extension

    Review by Tania Isabel | Jan 8, 2012

    Another nice extension that I bought from Aheadworks. This one is quite simple, but powerful. It is easy to place eyecatching "stickers" on your products, so your customers can focus on them and their discounts. It is also well documented, so it is easy to make little customizations.

    Perhaps, it would be nice some variable about the number of days for the offer to expire


    Review by Erwin | Nov 24, 2011

    Thanks Aheadworks. One word. EYECATCHING!

    Simple but usefull

    Review by Luca | Oct 30, 2011

    It's a simple extension with little features.
    You can set labels only for on sale product or for new products.

    But is very usefull to attract customers.


    Review by Jerome | Jul 27, 2011

    This module provided the attentio needed to attract customers. No longer trying to edit the text, with this, and with a couple of graphic, your product shine like a lighthouse

    Really helpful extension

    Review by Sven | Jun 23, 2011

    Customers getting lost in all that great products? With the On Sale extension you can get the focus on special items. We use the special variables like ST and DA and customized the labels and css to fit our theme.

    It's useful to spread short messages like "soon back in stock" or "new colours" with a label.

    Works Flawlessly

    Review by Lance | Jun 23, 2011

    Just works the way it is intended to. We use this two ways- to advertise new products; and when a product is on sale or closeout, the image attracts the customer's eyes.


    Review by John | Jun 13, 2011

    I am very pleased with this extension and the call to action that our sales / marketing teams can convey to our website visitors. This extension is very easy to use and allows our sales team to create customized content on the fly for customers. We have now purchased 5 extensions from Aheadworks and recommend them to colleagues that seek to do more with their e commerce websites.

    Awesome ... but

    Review by Mathieu | Jan 9, 2011

    This extension simply works and is an easy eye catcher for online shopper.

    Howerver, like Iggy previously suggested a from:date to:date field would be a plus! I run sales in store and online and need to define the time span and are often lined to a sales rule.

    Keep up the good work.

    Great extension - Awesome support

    Review by Fanny Héraud | Jan 8, 2011

    Thanks for this great extension ! Easy to install, easy to use, and if ever a problem comes up, support is always fast and helpful.

    Great extension and so easy to use

    Review by Tamara | Nov 24, 2010

    This is a great extension that is so easy to use and install. I continue to purchase most of my extension needs for Magento from Aheadworks as their extensions are so easy to install and use. Keep up the great work!!!

    Very Good!!

    Review by Richard | Sep 14, 2010

    But need the function to massive update attibutes on manage products admin panel. I have 2300 items and need update those fields by filtering list, not one by one

    Wow! Talk about Quick!

    Review by Penny | Jun 15, 2010

    The instructions made this a snap! And it looks great. Your extensions are quality!!

    Brilliant - BUT!

    Review by Iggy | May 19, 2010

    I've tried the (Paytype) other version of this Magento addon and it doesn't work, problems with the installation, No support at all . . . . . . SO! I then decided to purchase the aheadWorks Version, why? because everything I've purchased from these guys before - Simply Works.

    BUT! It would be nice for future releases to add from:date to:date for custom images in product:image and cat:image, also to be able to have multiple images show, top:left, bottom:right, etc.

    Very good one

    Review by Hugo | Feb 21, 2010

    Very good extension. As always very well coded by aheadWorks en great support. Hope to see more extension of your company..

    Good Extension, Hoping for More Features In Future Versions

    Review by Zeke | Oct 22, 2009

    This extension has given our store a much needed functionality. It's easy to use and customize. Hoping for even more features in future versions! Thanks, Aheadworks.

    great extension

    Review by daniel.z | Aug 6, 2009

    follows the standards, very customizeable. tech support could not be better.

    When writing your review, please consider the following guidelines:

    • Review the product only if you've tried or bought the item;
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    Tanya Poleshchuk | Head of Customer Care

    Got questions? Let’s talk!

    I will be happy to tell you more about this extension!

    Contact us!

    Tanya Poleshchuk

    Magento 2
    • Marketplace Innovator
      imagine 2016-2019 partner summit awards
    • Composer packs
    • Magento Silver Technology Partner
    Product Labels for Magento 2
    7 Reviews

    Product Labels for Magento 2

    Guide customers’ attention and prompt response by marking selected products out with visually appealing labels signifying sale campaigns and special offers.

    • A selection of label types;
    • Customizable display of labels;
    • Multiple locations to show labels;
    • Several labels on a product;
    • Flexible conditioning of product labelling strategies;
    • Extensive list of options for label editing.
    Triple the benefits! Buy 3 modules and save up to 15%
    • [M2] Product Labels $199
      Support period
    • [M2] Layered Navigation $249
      Support period
    • [M2] Add Free Product to Cart $199
      Support period
    • -0%
    × Arrange user-friendly navigation in your store. Make all the products visible and easy-to-access by marking them with customizable labels. Make sure no one misses promo at your store, including your gifts! Put labels on free promo products and let them be found quickly.
    45-Day Money Back
    Free Installation
    90-Day Free Support
    free lifetime updates
    Labels on Catalog Pages | Positioning labels over the product image and/or next to product price.

    Labels on Catalog Pages

    Labels on Product Page & Mini-Cart | Positioning labels over the product image and/or next to product price.

    Labels on Product Page & Mini-Cart

    Labels in Cart | Positioning labels over the product image and/or next to product price.

    Labels in Cart

    Labels on Checkout | Positioning labels over the product image and/or next to product price.

    Labels on Checkout

    Labels Grid | Quick editing and deleting of labels; individually or in bulk.

    Labels Grid

    Edit Label page | Selecting the type and position of the label.

    Edit Label page

    Edit Label page | Selecting the size of the label and adjusting the design.

    Edit Label page

    Rules Grid | Quick editing, deleting, deactivating and replacing of rules; individually or in bulk.

    Rules Grid

    Create/Edit Rule page | Configuring display rule parameters.

    Create/Edit Rule page

    Create/Edit Rule page | Configuring label text for different label sizes. Conditioning the rule.

    Create/Edit Rule page

    Extension settings | For several overlapping labels, define the distance between them. To prevent clutters, set label maximum allowed number on product blocks accordingly.

    Extension settings


    Promote Products Vividly

    Variety is the spice of life
    Have your products spiced to the taste of the message behind them
    Create speaking labels
    Decide on the type and size of the label. Opt either for a CSS-based object, image, or text. The visual helper will guide your choice of size.
    Ensure eye-catching design
    Customize the text and background of the label. Employ the built-in CSS editing box to tweak the design. You will see the result in real time in the Label preview window.
    Place labels over product images
    Put several labels in different positions of the same product image(s) or next to product price(s). Setup vertical and horizontal alignment.
    Flexibility is the key to success
    Fine-tune labels to your business strategy, promo campaigns and sales plans.
    Create rules for label display
    For each label, set up a display rule - a set of conditions for the attributes and/or stock range of the product(s), defining which item(s) the label is to be assigned to, and thereby reflecting your promo strategy.
    Tweak label text
    Suggest various wordings of the label text with regard to the three sizes of labels, so that they are readable wherever the label appears on the store.
    Choreograph labels behavior
    For several overlapping labels, define the distance between them. To prevent clutter, suggest the maximum number of labels over a product image/price.
    Variety in presentation
    Opt for one of the three types of labels and customize its look to speak the message loud
    Variety in display
    Decide on label placement, and display it on the store with the precision of a microscope
    Variety in application
    Get labels live your sales and promo strategies with smart diversification and conditioning techniques

    How Magento 2 Product Label Extension works

    Help your products speak to customers, delivering clear and attractive promotional messages with the help of various fancy labels. Stimulated attention and fostered curiosity will, by far, enliven customers’ experience and will prompt to buy more. Product labeling has never been anything but effective with the Magento 2 Product Labels extension. It offers an impressive variety of editing options, unrivaled control over display alternatives, relaxing flexibility of rule-making, as well as meaningful versatility of labels application.

    Product Labels Magento 2 Features
    Check out selected features below or view documentation for a full feature list
    Case Studies on how to :
    Apply multiple labels to the same product(s)

    Promote individual products or product groups within multiple campaigns at once. Put several labels in different positions of the same product image(s) or next to product price(s). Set up the margin between labels that overlap each other.

    For each label, set a display rule, including rule duration, priority, customer groups that will be allowed to view the label, website(s) where it should be displayed, conditions defining on which product(s) it should be put, etc.

    Label configuration
    • Various types of labels: CSS shape, image, or text
    • Various positions of labels: top-left/right, bottom-right/left, next to product price
    • Three label sizes: large, medium or small;
    • General settings for label text and background;
    • Advanced CSS settings for label text and background;
    • Label preview window.
    Display rules Screen
    • Configurable rules for label display;
    • Product attributes and stock range as parameters for rules conditioning;
    • Product attributes and stock range to condition rules;
    • Automatic anchoring of labels to products wherever the latter appear on the store;
    • Time settings for label visibility;
    • Priority settings for label display;
    • Target audience settings;
    • Alternative label text for each of the three sizes of labels;
    • Use of display variables to tweak label text.
    Extension settings
    • Margin between which labels that overlap each other;
    • Labels line-up settings: horizontally or vertically;
    • Maximum number of labels on product image/price;
    Other features
    • Multiple labels on a product;
    • Editing labels ‘on the fly’ in the ‘Labels’ grid;
    • ‘Apply’ button to control the newly set label display rules in the ‘Rules’ grid;
    • Substitute labels on the fly in the Rules grid;
    • ‘Save and Duplicate’ alternative of the ‘Save’ button on the Create Rules pag;
    • Compatibility with Add Free Product to Cart, Related Products, Customer Segmentation.
    Need additional functionality
    or futher customization of your products?

    How Magento Product Labels beats the competition?

    Optimized workflow
    Built upon most common use cases, the backend interface of our extensions echoes clearly the actual administrative workflow.
    Thorough testing
    Effective quality assurance employed, our extensions are customizable, scalable and fully Magento 2 compatible.
    Quality code
    Constantly seeking ways for improvement, we write clean code, subject to timely refactoring.
    Any questions?

    Tanya Poleshchuk | Head of Customer Care

    I’ll be happy to tell you more
    about our products!

    Let's get in touch!

    Tanya Poleshchuk
    • Reviews (7)
    • FAQ (9)
    Overall rating
    4.9 of 5 stars

    When writing your review, please consider the following guidelines:

    • Review the product only if you've tried or bought the item;
    • Focus on the product and your individual experience using it;
    • Provide details about why you liked or disliked a product;
    • Be constructive and specific with your praise or criticism.

    We reserve the right not to post your review if it contains any of the following types of content or violates other guidelines:

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    • Email addresses, URLs, phone numbers, physical addresses or other forms of contact information;
    • Critical or spiteful comments on other reviews posted on the page or their authors.

    Aheadworks Co. does NOT edit the reviews and posts them as written by the reviewer.

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    Mar 21, 2019


    Excellent extension again by AW. Create your labels and conditions and it shows automatically. Time saver and eye-catcher.

    And support is the best I have ever experienced from a company.
    Strong and clear communication skills.


    Jan 31, 2019

    Great module, great support

    We run our M2 store with aheadworks and their modules are great, their support is even better!
    They are prompt with responses and offer great product!

    Michael Brandt

    Jan 16, 2019

    Perfect for my promotions

    With this module, I can design any labels I need! Colorful shapes please the eye and bring more conversions. Compared the figures with the period before I installed it – the results are truly fantastic! Thank you, the Aheadworks team! Your work deserves the highest mark!

    Danice Soares

    Nov 30, 2018

    Great work

    I’m not good at designing and already began thinking about hiring a good designer. Your extension saved me from this trouble. Now, I can create beautiful labels (my colleagues even say that some of those are pieces of art) almost intuitively!

    Michael Brandt

    Nov 20, 2018

    Revived my store

    For a long time, I’ve been searching for an effective Magento 2 solution that will make my offers more attractive and good-looking. Product Labels gave me even more. I can put labels in any position of the product images and even next to the price!

    Giorgio Zamò

    Nov 1, 2018

    Label Product

    The installation of the product works very well.
    The service is impeccable. I do not give 5 stars because you can not optimize the size of the label on the page "Categories".

    Tim Smith

    Sep 19, 2018

    Worth the money we paid for it!

    There are many extensions of such kind, but we've chosen this one because it can display the labels next to price. This was important for us as we didn't want to put anything over the product images.
    Also, there is a great selection of css labels which looks great on any device, and the label management is well thought out: Once created, the same label look can then be reused in different rules with different text.

    Great job, AheadWorks!

    I want to add SKU in product conditions. However, the extension will only allow me to add Category or Attribute Set. How can I add product SKUs?
    To make SKU or name, or any other product attribute visible in conditions its "Use for Promo Rule Conditions" option should be enabled in:
    admin -> Stores -> Attributes -> Product -> required attribute -> Storefront Properties
    Does it support multi-store?
    Yes, it does. It is possible to configure the extension separately for different websites.
    During the purchase I have to enter our url. Does this extension only work on 1 installation? Because we have a development environment and a production environment.
    Our EULA allows using the extensions on a single production and as many dev or staging sites as you need without a need of purchasing an extra license.
    What is aheadworks policy on supporting its modules? Specifically if a security vulnerability is found will aheadworks create a patch?
    Our extensions come with included support period and we are able to provide technical assistance when the support is active.
    As for security vulnerabilities and bugs, we are trying our best to fix them free of charge regardless of the support period status.
    This extension for Magento 2 supports Saudi riyal currency and Arabic Language?
    If your currency and language is natively supported by Magento 2, the extension will also support it.
    However, to work with RTL most likely some style adjustments will be required and you will need to translate some options the same way as you did with your Magento.
    Does the extension support full page caching?
    Since full page cache is a native Magento 2 feature, all our extensions for this platform support it.
    I run Magento 1.X. Will my currently installed extensions from aheadWorks work in Magento 2?
    Due to a significant difference between Magento 1 and Magento 2 branches, the extensions for M1 will not work in M2.
    However, the owners of the extensions by Aheadworks for Magento 1 can get 25% discount on purchase the same extensions by AW for M2
    Which URL do I specify on checkout if I've got only a development store at the moment?
    You need to enter a final address of the site when it will go live.

    If the domain name is still under consideration at the moment of purchase, you can enter an address of your dev environment. In this case, don't forget to contact us when the final domain name has been registered: our support team will change it by your request.
    I run Magento 2 on AWS with ELB (Elastic Load Balancers) do I need a license per EC2 instance? They are all behind the same domain.
    Such setup is considered to be a single Magento environment, so you need only one license.

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