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Market Segmentation Suite
20 Reviews

Market Segmentation Suite for Magento 1

A flexible tool for audience segmentation

  • Segment by customer attribute, order, cart, product
  • Resulting segments may be used as customer groups
  • Export segments to CSV or Excel files
  • Use with other marketing modules for better targeting
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Back-end demo
  • Overview
  • 26 Reviews
  • Docs & FAQ

Magento Customer Segmentation Overview

Segmentation is one of the first things we learn about in marketing and there is hardly any need to stress its importance. With its help we can target the right audience and achieve a higher degree of our desired effect. Without it, a lot of marketing effort is wasted by broadcasting to the wrong people - which is not only inefficient, but could also backfire, since customers really don’t like getting information that has nothing to do with them.

Unfortunately, native Magento customer segmentation is almost entirely absent, so we are here to fix it. Our Market Segmentation Suite allows you to create any number of rules that create Magento customer segments based on their traits, or even trait combinations. You can save the resulting segments and use them to differentiate your messages, discounts, newsletters, banners and whatever other marketing tools you employ.

Market Segmentation Features

Create rules
Rules define the conditions that have to be met by customers before they qualify for any given segment. You’ll have a variety of options to choose from:

  • Customers
    • Billing address
    • Shipping address
    • Customer group
    • Date of birth
    • Email
    • First name
    • Last name
    • Gender
    • Newsletter subscription
    • Advanced newsletter subscription
    • Registered in store
  • Orders
    • Orders quantity
    • Sales amount
    • Purchased quantity
  • Shopping cart
    • Grand total
    • Number of different products
    • Total items quantity
    • Subtotal
  • Products
    • Product list
    • Product history

Segment customers
Within the segmentation tab, you will have a list of all customers and a list of orders made within the store. Once your rules are set you may apply them to the lists and see which items/customers fit the segment conditions.

Move segments to Magento customer groups
Once you have sorted your customers you may want to move them to customer groups within native Magento and then use these Magento customer groups as you see fit.

Use segments within other extensions
Seeing as segmentation plays a key role in any marketing strategy we made sure that Market Segmentation Suite is compatible with a variety of other marketing extensions developed by aheadWorks. At the bottom of the page you will be able to see a full list of possible integrations and their effects.

Export segments to CSV/XML
Segmented lists may be also exported into CSV/XML files with one simple click.

Re-index the rules
Starting with the 2.0 edition, you can re-index Magento customer segmentation rules for faster and more stable work of the module. The extension can process more than 100k of customers or orders. The progress of re-indexing can be viewed in the backend as well.

What’s new in version 2.1.0:

  • Create Magento customer groups based on segmentation rules
  • Use customer attributes as segmentation criteria due to integration with Customer Attributes
  • Use order status as segmentation criteria
Integration with other Aheadworks extensions

Using the Market Segmentation Suite extension together with the below Aheadworks products, online merchants get more valuable insights.

Display promotional blocks to the relevant audience depending on their preferences.
Send email notifications automatically to segmented customers.
Show promotional banners to target audience in shopping cart or during checkout.
Create highly targeted emails and send them to the most interested audience.
Decide who can see this or that popup in your store.
Change points balance of specific customers based on segmentation rule.
Configure catalog, product, and product price visibility based on segmentation rules.
Segment customers with more accuracy using custom attributes conditions in segmentation rules.
Use segmentation rules to change points balance of specific customers.

made for web marketing and emailing

Review by Almir | Feb 15, 2017

MSS works well. In our case, we needed segment to push list to mailchimp.
Next may be a module to synch list with mailchimp.
Very powerful. highly recommended!

Segmentation Suite upgrade my ROI

Review by alex | Nov 1, 2014

I bought all modules (Market Segmentation Suite, Points & Rewards, Follow Up Email, Advanced Newsletter, Pop-up+) they all work great with Magento.
I like the flexability and functionality they provide. I don't regret that I bought all of those. Investments already materialized and have already returned.

Looking forward to see more new interesting modules

Works great with Points & Rewards and Follow Up Email extensions

Review by Ricky | May 12, 2014

I bought all 3 extensions (Market Segmentation Suite, Points & Rewards and Follow Up Email) and they work great together! Very flexible and powerful. One thing I'd like to see in future releases is to be able to segment customers based on Reward Points. E.g., I'd like to group customers into Bronze, Silver, or Gold groups based on their reward points.


Review by Fielding | Apr 14, 2014

works great! segmentation is the wave of the future.


Review by Creative Art | Apr 8, 2014

Reallu useful extension since we use a lot of external tools for our marketing plan. With this extension, we can easily export our segments with specific rules to use it in other software ! Great !

Valuable Tool

Review by Eric | Mar 4, 2014

This will be a necessary tool for us, as we plan on segregating our best customers and giving them better benefits. There are many options, I think this will just get better as I become more familiar with the extension.

Pretty useful itself, a must-have with other AW apps

Review by Sam | Feb 12, 2014

MSS is a unique solution, which can be used for a number of purposes.
However, if using it with other AW modules this module really shines. We have Follow Up and Newsletter, and with MSS recently added, the gain in flexibility is dramatic.
One extra option MSS needs bitterly is mass re-assigning customers to different groups. It would instantly take the usability another 3 levels up, AW, please, consider adding it!

makes the notifications more personal

Review by Kara | Jan 30, 2014

We began to use MSS in conjunction with FUE to notify customers of new inventory arrivals that would fit their previuospurchases and that has proven extremely effective

Love it

Review by Andreas | Jan 23, 2014

hi i use the tool and we really love it.
easy to handle and very very helpful.

cool stuff !!!

Good but Not Great

Review by Scott | Dec 7, 2013

I hate to say it, but this module does not blow me away yet. Indexing is super slow. Further it doesn't allow segmenting of guests. For instance, if you want to use this to create a mailing list with Advanced Newsletter, you can not make a rule for orders, and create a segment out of emails associated with those orders. Does not integrate into the Advanced Newsletter segment management aread, which it should. FUE compatibility is also limited to registered customers from what I can tell.

I think this needs some love for the sticker price. I agree the name sounds very Enterprise/Big Business, but it falls a bit flat IMO

Precision Targeting - Fantastic Integration!

Review by Pano | Nov 16, 2013

Allows me to create a discount policy for repeat purchases to reward my customers' loyalty and motivate them to buy even more. Also works fantastic with F/U email so that I can have separate Abandon cart emails for people who have purchased before, to those who haven't purchased before. Finally, great integration with Checkout Promos, which is a fantastic up-selling tool for the checkout page!

A really useful tool

Review by Crazycolin | Nov 11, 2013

I have to admit that I found this tool a little difficult to get used to at first, but it was definitely worth the effort. The Market Segmentation Suite has helped me to identify my customers and target them either individually or as certain groups.

I get it now.

Review by Anthony | Aug 8, 2013

Having had this module installed for over a year we really did not take advantage of it and was not sure of its value. But having now utilised AheadWorks Follow Up email module more, I can see how this module further extends FUE and really add additional and useful functionality to our sites.

Adds Functionality Not Readily Available to SME's

Review by Kathleen | Aug 2, 2013

Fantastic extension, giving us the market segmentation capabililities normally associated with big business! Love it and have barely scraped the surface of it's capabilities.

Really Helpful

Review by Madhuri | Jul 25, 2013

We got 3 extensions from aheadworks all are absolutely working fine. Initially when we bought these extension we needed some help to use, Alex was there to help us with any question that we had.

It's better you to use this extension with follow up mail, because the we can segment your customers and based on that you can send different set of mails to the customers

Absolutely very nice product


Review by Matthew | Jul 4, 2013

This module is essential if you want to market to your customers in a relevant way. I have not seen anything of this quality available for CE. Just wish there was auto syncing of segments to MailChimp via a cron.

Clever extension

Review by francesco | May 2, 2013

I found this very clever extension. I have an infinite ability to create lists based on many parameters. What's really interesting is the integration with other extensions such as follow-up e-mail. With this feature you can create mailing lists in a very refined. I recommend this extension to do targeted marketing and customer loyalty.

Review by Koray | Jan 31, 2013

This module is amazing and unique but doesn't work with 20000+ products / orders / customers.

Very powerful when used with Follow-up Email

Review by Lenny | Oct 20, 2012

We can now create unlimited follow-up email rules and target specific customer groups. I'm planning to purchase the Advanced Email extension as well to use in conjunction with the MMS I already purchased!

Very good marketing tool

Review by Michi | Oct 17, 2012

This is one of the coolest extensions we’ve got from aheadworks.
It basically changed our Magento into super machine, and, now, we can provide targeted marketing to our clients

Great Tool for Marketing Analysis

Review by F.L. | Jun 14, 2012

MSS is a powerfull and very usefull ally in regards of Marketing analysis.
And the integration with Follow Up Email extension makes this module even more greater.
I strongly suggest to all the ones that care about their customers, that have a marketing centric view of their business and/or that want to improve their CRM, to implement MSS + FUE as soon as possible!
Great work AheadWorks !

A very strong marketing tool

Review by Thomas | Mar 4, 2012

A very strong extension that frees up time while increasing sales with almost unlimited possibilities.
In a future version I would appreciate to have the option of creating a rule based on products that the customer actually bought as this is sort of a confirmed knowledge about that particular customer.

our marketing loves it!

Review by Kevin | Feb 17, 2012

now we can send manufacturer related promotions to specific customer.. increased our client loyality & sales!

Great buy

Review by John | Sep 2, 2011

Great addon for followup email, lets me spend more time doing other things


Review by Tom | Jul 12, 2011

Segments! It works. Being able to segment customer information is very useful. Integration with aheadworks other plugins is just great, I recommend this!

Knowledge and Power!

Review by Office Slide | May 26, 2011

This extension is POWERFUL! When combined with the z-blocks extension you can really micro-segment who you want to display certain banners or information to. This combination has allowed us to share coupon codes and specific advertisements to our most special customers.

We have barely tapped the use of this extension, but plan to put it to plenty of use in the future. The knowledge gained with this extension is invaluable.

Also, it is super easy to install!

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Tanya Poleshchuk | Head of Customer Care

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