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Advanced Reports

Advanced Reports for Magento 1

A perfect tool to arrange your data in a meaningful way

  • 13 reports come included with the extension
  • 10 additional reports are available separately
  • Adjustable graphs and tables represent data
  • Data export options allow CSV and Excel files
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  • Overview
  • 57 Reviews
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  • Additional Reports

Make informed decisions

There is only one way to make consistently effective business decisions – keep them as fact based as possible. Having continuous access to reliable information removes guessing from the equation, saves great deal of time, and allows you to track the success of implemented changes.

The Advanced Reports extension is a time-proven Magento custom reporting solution for extracting and organizing data within your store - 23 reports were designed to answer specific business questions and provide a clear picture of your business performance.

Whether you want to assemble a list of featured products, find the perfect timing to engage social media, segment your promotional effort geographically or even stay ahead of stock shortages, the Advanced Reports Magento module supplies relevant information and helps you deal with a wide range of management issues.

Enjoy First-Hand Experience!

Feature Highlights:

Dashboard panel
Start your Advanced Report experience with a comprehensive dashboard panel equipped with a list of available reports and a summary of key sales metrics, including average order value, over the last 30 days.

Report sharing via email
Our latest addition allows to share reports via scheduled emails. Simply select any number of reports, type in an email address and specify the frequency of updates.

User-friendly interface
No need to search for reports in a drop-down list - all of them are now listed in a menu to your left allowing you to switch reports with a single click.

Profit calculation
"Bestsellers", "Sales by Product", and "Sales Detailed" reports are now equipped with a profit-calculating formula allowing you to evaluate profit margin contribution of individual products.

Customization options
Each report can be individually customized with regards to reflected order status and columns displayed in the table.

Abandoned cart
Monitor the cart abandonment rate and see if there are any red flags. Any significant shifts will tell you how effective are the changes you introduce to your store or whether it's time to introduce some new ones.

Stock vs. Sold
A convenient way to manage the risk of runnning out of stock on trending products. This report monitors the purchase rate and remaining merchandise volumes and makes a prediction about how soon you will be out of stock.

Match reports to specific needs

Our reporting solution comes with 13 adjustable report types that cover most of your business performance indicators. It may be further expanded with 10 additional reports available both individually and as a pack.

See which reports are available within a Standard Kit and an Extended Pack:

Standard kit reports Application areas
Overview Sales Overview
allows to display sales data on the chart and to set up a pre-defined reporting period.
  • How is my store doing?
  • Is there a reason for concern?
  • Did my promo activities have any effect?
Product Sales by Product
shows sales of any item, allows comparisons between items. Now with instant SKU search.
  • Should I keep this item in my store?
  • Does this item need help selling?
Best Bestsellers
identifies most frequently purchased products in a given time period
  • Which items to put on a 'featured' list?
  • What is the right product to highlight in my promo?
Detailed Orders Detailed (New!)
displays date, time, shipping, and financial details of each order (integrated with the ‘Store Credit and Refund’ and ‘Points & Rewards’ extensions)
  • How do my sales stack up by orders?
Detailed Sales Detailed
displays the date, time and financial details for each ordered item
  • I want to look up any variable without moving between pages
Hour Sales by Hour
illustrates shopping activity spikes throughout the day
  • What's a good time to send follow-ups?
  • What's a good time to post on social networks?
Day Sales by Day
illustrates shopping activity fluctuations throughout the week
  • What's a good day for a limited time offer?
  • Is there a recurring shopping pattern I can use?
abcart Abandoned Carts
displays a number of completed & abandoned carts, revenue lost and an abandonment rate
  • Am I losing more carts than usual?
  • Should I adjust my competitive position?
  • Should I introduce a follow-up solution?
svss Stock vs Sold
shows at what rate the product is selling and how many items are left in stock.
  • Am I at risk of running out of stock?
  • Which items are moving faster/slower?
Country Sales by Country
summarizes sales by country and projects the results on a world map
  • Where is my customer base?
  • Is there a need for extra language option?
  • Do I have to geosegment my communication?
Activity User Activity
visualizes such customer activity as account creation, order placement, and review writing
  • Do I have a healthy conversion rate?
  • Am I engaging my customers?
Group Sales by Customer Group
sorts sales data by groupings of customer types
  • Who is my primary buyer?
  • Should I address a specific target group?
Pbcustomer Products by Customer
shows how many products are your customers buying at a time, e.g. “this week you have 2 orders of 4 items, 3 orders of 3 items, etc.”
  • Does it make sense to offer a 2+1 promo?
  • What's a good threshold for quantity discount?

Below are additional reports that could be purchased either as a pack together with an Advanced Reports extension or individually at any time.

Note: In case you are using an older version of Advanced Reports it is essential to update to version 2.6 in order for these units to work properly.

Extended pack reports Application areas
unit Sales by Category
illustrates sales stats for any given category within a selected time frame
  • Where did my sales shift come from exactly?
  • Do I have to start a category specific campaign?


Sales by Product Attributes
displays sales stats for any given attribute or a combination of attributes
  • Items of which color/size/resolution are trending?
  • What do I remove/add to my product range?


Sales by Manufacturer
displays sales data grouped by manufacturer
  • Is there a clear brand preference?
  • Which one of my suppliers do I renegotiate with?


Sales by Payment type
displays sales data grouped by payment methods
  • Would I benefit from more options on any payment type?
  • Do I have to highlight any methods?


Sales by Coupon Code
shows the number of orders and sales details resulting from coupon usage
  • Do customers make use of coupons?
  • Which ones are the most popular?


New vs Returning Customers
shows the ratio of customers who placed 1st order to the ones who placed 2nd+ order
  • Do I have a healthy retention rate?
  • Do I focus on attracting new customers or selling to the existing ones?


Sales by ZIP code
displays sales data grouped by ZIP code
  • Where do I put my next storage/outlet?
  • Do I have to rethink my shipment options?


Sales Statistics
features average order amount and average item price
  • Do my customers go for quality or price?
  • What do I highlight in my communication?
  • Which items I should add to my stock?


Customers by Country
displays sales data by country, split by users, orders, items, and financial details
  • How effective is my international strategy?
  • How is my customer base distributed?


Users Wishlist
complete picture of products added to wishlist
  • What do I feature during holiday season?
  • What would sell great on discount?
Integration with other Aheadworks extensions

Using the Advanced Reports extension together with the below Aheadworks products, online merchants get more valuable insights.

Native Magento Enterprise and Aheadworks reward points applied by customers during the checkout are displayed in the ‘Points + Credit’ column of the ‘Orders Detailed’ report and used for total calculations.
The same functionality (see above) is available for native Magento Enterprise and Aheadworks store credits.

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Tanya Poleshchuk | Head of Customer Care

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