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Advanced Reports
30 Reviews

Advanced Reports for Magento 1

A perfect tool to arrange your data in a meaningful way

  • 13 reports come included with the extension
  • 10 additional reports are available separately
  • Adjustable graphs and tables represent data
  • Data export options allow CSV and Excel files
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  • Overview
  • 57 Reviews
  • Docs & FAQ
  • Additional Reports

Make informed decisions

There is only one way to make consistently effective business decisions – keep them as fact based as possible. Having continuous access to reliable information removes guessing from the equation, saves great deal of time, and allows you to track the success of implemented changes.

The Advanced Reports extension is a time-proven Magento custom reporting solution for extracting and organizing data within your store - 23 reports were designed to answer specific business questions and provide a clear picture of your business performance.

Whether you want to assemble a list of featured products, find the perfect timing to engage social media, segment your promotional effort geographically or even stay ahead of stock shortages, the Advanced Reports Magento module supplies relevant information and helps you deal with a wide range of management issues.

Enjoy First-Hand Experience!

Feature Highlights:

Dashboard panel
Start your Advanced Report experience with a comprehensive dashboard panel equipped with a list of available reports and a summary of key sales metrics, including average order value, over the last 30 days.

Report sharing via email
Our latest addition allows to share reports via scheduled emails. Simply select any number of reports, type in an email address and specify the frequency of updates.

User-friendly interface
No need to search for reports in a drop-down list - all of them are now listed in a menu to your left allowing you to switch reports with a single click.

Profit calculation
"Bestsellers", "Sales by Product", and "Sales Detailed" reports are now equipped with a profit-calculating formula allowing you to evaluate profit margin contribution of individual products.

Customization options
Each report can be individually customized with regards to reflected order status and columns displayed in the table.

Abandoned cart
Monitor the cart abandonment rate and see if there are any red flags. Any significant shifts will tell you how effective are the changes you introduce to your store or whether it's time to introduce some new ones.

Stock vs. Sold
A convenient way to manage the risk of runnning out of stock on trending products. This report monitors the purchase rate and remaining merchandise volumes and makes a prediction about how soon you will be out of stock.

Match reports to specific needs

Our reporting solution comes with 13 adjustable report types that cover most of your business performance indicators. It may be further expanded with 10 additional reports available both individually and as a pack.

See which reports are available within a Standard Kit and an Extended Pack:

Standard kit reports Application areas
Overview Sales Overview
allows to display sales data on the chart and to set up a pre-defined reporting period.
  • How is my store doing?
  • Is there a reason for concern?
  • Did my promo activities have any effect?
Product Sales by Product
shows sales of any item, allows comparisons between items. Now with instant SKU search.
  • Should I keep this item in my store?
  • Does this item need help selling?
Best Bestsellers
identifies most frequently purchased products in a given time period
  • Which items to put on a 'featured' list?
  • What is the right product to highlight in my promo?
Detailed Orders Detailed (New!)
displays date, time, shipping, and financial details of each order (integrated with the ‘Store Credit and Refund’ and ‘Points & Rewards’ extensions)
  • How do my sales stack up by orders?
Detailed Sales Detailed
displays the date, time and financial details for each ordered item
  • I want to look up any variable without moving between pages
Hour Sales by Hour
illustrates shopping activity spikes throughout the day
  • What's a good time to send follow-ups?
  • What's a good time to post on social networks?
Day Sales by Day
illustrates shopping activity fluctuations throughout the week
  • What's a good day for a limited time offer?
  • Is there a recurring shopping pattern I can use?
abcart Abandoned Carts
displays a number of completed & abandoned carts, revenue lost and an abandonment rate
  • Am I losing more carts than usual?
  • Should I adjust my competitive position?
  • Should I introduce a follow-up solution?
svss Stock vs Sold
shows at what rate the product is selling and how many items are left in stock.
  • Am I at risk of running out of stock?
  • Which items are moving faster/slower?
Country Sales by Country
summarizes sales by country and projects the results on a world map
  • Where is my customer base?
  • Is there a need for extra language option?
  • Do I have to geosegment my communication?
Activity User Activity
visualizes such customer activity as account creation, order placement, and review writing
  • Do I have a healthy conversion rate?
  • Am I engaging my customers?
Group Sales by Customer Group
sorts sales data by groupings of customer types
  • Who is my primary buyer?
  • Should I address a specific target group?
Pbcustomer Products by Customer
shows how many products are your customers buying at a time, e.g. “this week you have 2 orders of 4 items, 3 orders of 3 items, etc.”
  • Does it make sense to offer a 2+1 promo?
  • What's a good threshold for quantity discount?

Below are additional reports that could be purchased either as a pack together with an Advanced Reports extension or individually at any time.

Note: In case you are using an older version of Advanced Reports it is essential to update to version 2.6 in order for these units to work properly.

Extended pack reports Application areas
unit Sales by Category
illustrates sales stats for any given category within a selected time frame
  • Where did my sales shift come from exactly?
  • Do I have to start a category specific campaign?


Sales by Product Attributes
displays sales stats for any given attribute or a combination of attributes
  • Items of which color/size/resolution are trending?
  • What do I remove/add to my product range?


Sales by Manufacturer
displays sales data grouped by manufacturer
  • Is there a clear brand preference?
  • Which one of my suppliers do I renegotiate with?


Sales by Payment type
displays sales data grouped by payment methods
  • Would I benefit from more options on any payment type?
  • Do I have to highlight any methods?


Sales by Coupon Code
shows the number of orders and sales details resulting from coupon usage
  • Do customers make use of coupons?
  • Which ones are the most popular?


New vs Returning Customers
shows the ratio of customers who placed 1st order to the ones who placed 2nd+ order
  • Do I have a healthy retention rate?
  • Do I focus on attracting new customers or selling to the existing ones?


Sales by ZIP code
displays sales data grouped by ZIP code
  • Where do I put my next storage/outlet?
  • Do I have to rethink my shipment options?


Sales Statistics
features average order amount and average item price
  • Do my customers go for quality or price?
  • What do I highlight in my communication?
  • Which items I should add to my stock?


Customers by Country
displays sales data by country, split by users, orders, items, and financial details
  • How effective is my international strategy?
  • How is my customer base distributed?


Users Wishlist
complete picture of products added to wishlist
  • What do I feature during holiday season?
  • What would sell great on discount?
Integration with other Aheadworks extensions

Using the Advanced Reports extension together with the below Aheadworks products, online merchants get more valuable insights.

Native Magento Enterprise and Aheadworks reward points applied by customers during the checkout are displayed in the ‘Points + Credit’ column of the ‘Orders Detailed’ report and used for total calculations.
The same functionality (see above) is available for native Magento Enterprise and Aheadworks store credits.

A valuable extension to have but needs better refund reporting

Review by Dan | Feb 15, 2017

Provides great insight into product sales and providing a general report on product refund rates over a longer period. However if you want refunds for a specific month it becomes more difficult. The "updated at" option is not the same as a true credit memo report. Having that would make this extension perfect for us but as it stands, it's good but not quite great.

Best reporting software for Magento

Review by Gemma | Oct 5, 2016

I've tried a number of other reporting extensions, but none are better than advanced reports. The standard reports are targeted for what you would need plus they can be adjusted to exactly fit your requirements. Their customer service is also very good - ask them a question and they will get back to you quickly and with the info you need. Recommended.

Good module

Review by Roy Lenders | Jul 20, 2016

Hello, we use it already for 1,5 year now. A strong reporting module. We use it on

Great overall experience

Review by Sophia | Jun 16, 2016

It's always a pleasure working with aheadWorks as a great extensions provider. They always keep up with the times and Advanced Reports is an excellent example of a high-quality reporting tool with a bunch of useful features. Get all sales data in a couple clicks.
Good job guys!

Easy and Works

Review by Brent | Jul 23, 2015

Easy installation and works as advertised, great extension.
Gives much more reporting capability than standard Magento reports.
I am very pleased with this purchase.

Such a Good extension

Review by Yakesh Arora | Mar 27, 2015

This extension is very useful and do whatever is mentioned in the description.

Product selection management

Review by Marek | Jan 27, 2015

Very nice module with good support, well understandable and easy to use!
I would recommend to add a report similar to the bestsellers' report, which would list sales of all of products for determined period, together with their, sales quantities, sale total in sales price and sale in total in cost, and also current stock balance.
I have over 4000 articles in my store, and I have no tool to understand, where I make profit, where I make less, where I have a problem with liquidity, etc. At the end which products to extend, which to exclude or reduce, where adjust prices?
Hope to see such a unit soon, I will be a buyer!

great powerful extension

Review by Martin | Sep 2, 2014

Very powerful extension, it's very useful to boost the quality of the reports.

Not bad

Review by Peter Rogerson | Jul 26, 2014

Not a bad module, but a bit expensive for what it does. As far as I can tell, none of it looks like it has been coded or designed in India, which is always something to watch out for with Magento, as it's too complex for anyone in this 3rd world nation to do with any sort of quality.

Very nice and handy module

Review by Michelle | May 27, 2014

I bought this module, as I have found the magento built-in report system lacking for functions. This report module works like a charm and just out of the box. Easy to install and handle ;)

Maybe lacking some features, but good overall

Review by Danny | Apr 22, 2014

This extension helped us a great deal to analyze our sales, and provided the stats crucial for establishing our strategy.
Regarding the app's features, some of the included report types are hardly useful, and we would like to have a couple of options that are not present.
However, this is a great addition and improvement over the standard Magento reports, so I would definitely recommend this ext for any serious store.

very useful

Review by santosh | Apr 21, 2014

when compared to others this is very useful

Great Extension

Review by George | Apr 10, 2014

Simple a must have in addition to your regular magento extension. Highly recommended to add with sales b coupon code as well. One of my favorite extensions out there. You will not be disaponted in price and quality. Thanks aheadWorks.

Amazing Product

Review by Josh | Apr 10, 2014

This extensions has really helped us to analyze our customers purchases and determine what the best marketing strategy is moving forward.

Superb Addition to Magento

Review by Andy | Apr 8, 2014

Great module, easy to install and set up. Everything you need at your fingertips. Runs quick and you can right click on the graphs and copy the images to put into reports, as well as downloading CSV files.

Very useful for me

Review by Eric | Mar 24, 2014

This is nice and very helpful extension for me. I easily installed it and working fast. I wanna rate is nice.

Web Developer

Review by Vagelis | Mar 17, 2014

Great extension. We always use that for our sites.
Easy to install,easy to use and more important easy for the customers to use it.

very useful for medium to big shops

Review by Jamakos | Feb 19, 2014

one thing missing from magento is reporting per product. this is thankfully covered in this module. runs quite fast and has many more reports. nice one.

Useful plugin. Great work!!!

Review by Marcio Agmon | Feb 10, 2014

It’s really important for us to analyze our current job using up-to-date reports and see the effectiveness of our business. It’s great that 10 reports are available by default. Now we are thinking about ordering of 2 additional units that will provide us with a couple of extra reports we need.

Thank you, guys for the development of such useful plugins.

Great extension

Review by Ray | Jan 29, 2014

Great extension. Gives more insights than native Magento. We use equally all the included reports. Installation and configuration was simple, without any issues. Thank you.

Indispensable Extension

Review by Parma Sassone GbR | Jan 22, 2014

Essential to get the information you need out of Magento CE. Plain and clearly structured reports.

Awesome Reports

Review by Stephen | Jan 2, 2014

Magento default reports are pathetic and lacking details.

Advanced Sales Report by AheadWorks filled this gap!

It would be even more awesome if 'Shipping' column could be added to 'Sales Report'.
Currently, 'Shipping' column is only found in 'Sales'.

Good Product

Review by Ashrey | Dec 23, 2013

This is one product everyone needs to install on Magento

We must have it

Review by WEI | Dec 4, 2013

Don't wait , just buy it . We must have it!!!

A simple tool that really works

Review by Lister | Nov 14, 2013

I can now receive reports in a number of different ways such as daily, weekly and monthly, and this has really helped me to keep track of my day to day business as well as the times of the week and month that I do the most business. Thanks to these easy to understand reports I can direct my business in certain areas to really help it to develop further.

The best plugin

Review by Harry | Nov 14, 2013

Advanced Reports is the best plugin that provides merchants with different types of stats! It's extremely well thought out, the list of features is extensive! Numerous report types and additional units are great!.
The team behind the product is very responsive.

Works Great

Review by Dan | Sep 20, 2013

We have not used it much yet, but so far it has worked well. We did have an issue after installation and it was resolved by Aheadworks.

Great Tool

Review by John | Sep 19, 2013

So far we have found it very useful

IT Manager

Review by MT La | Aug 14, 2013

Fantastic extension. We love it.

A must have

Review by Johan | Jul 13, 2013

The standard reports in Magento leave much to be desired. This module is a must have to dig down in the statistics! I only wish the other report units were included in the same package...

Great support

Review by Remy | May 8, 2013

Installed the extension to get a insight into my sales per country. I needed a little help while installing. The tech department fixed in within a day, great support!

Excellent Extension! Easy Installation

Review by Pete | Apr 24, 2013

Thankfully, the extension does deliver on its advertised features! I especially like the fact that it was quite easy to install by myself with no issues whatsoever. Great work guys!

Perfect Extension

Review by Tom Lanbacher | Apr 17, 2013

I thank the AheadWorks Support Team so much for the perfect support and extension. It works perfect for us. After Installation we had a small problem with the report data. This all was solved in 2 hours. Thank you

Good Extension

Review by Koray Küpe | Mar 20, 2013

It has advanced settings for sales reports. Pratical module... Also gives great reports with additional reports but it's a little expensive with all additional units.

CEO Karysmatik

Review by Mitch | Feb 21, 2013

Great extension for quick analysis and helpful insight
Takes the pain out of data crunching and offers salient data that helps understand when and what your clients are looking for
Installion was quick and easy as well

Founder, Dobber Sports and

Review by Dobber | Feb 7, 2013

Product is what I was looking for - breaking down sales by item, by dollars, including discounts and coupon use. Had a couple of minor issues after the install and Ahead Works fixed these issues within a few days. Everything works smoothly now

Great Install + Very Useful!

Review by Matt | Jun 22, 2012

We recently purchased this extension in order to broaden our range of information and this was clearly our best option to do so. Installation was very quick and the reports have given us so much valuable information in the very short time of us using this extension, we are all very impressed!

Just bought it because of sales by manufacturer..

Review by Kevin | Feb 17, 2012

.. but really blown away from the great features of the "core" module.
missing a reports by size modul

love it!

Review by Maurice | Feb 5, 2012

i dont even use the dashboard anymore, that i normally accessed more than daily. i love the features such as hourly report and day report, country report... now going to probably shop for some more Aheadworks extensions, going to check right now.

Very powerful

Review by Christian | Feb 1, 2012

Love this extension. Easy install.


Review by Steve | Jan 6, 2012

When I first got this extension and got it installed and started comparing advances sales reports to the regular magento sales reports, I was very confused. I even wrote to AW about it. The numbers were so different. I'm convinced now that the numbers generated by this extension are accurate and the numbers coming from the regular sales report are not. My accountant was getting tired of underreported sales! And that is not even mentioning how different statuses can be selected or unselected to show up in these reports, or all of the additional useful reports contained in the package.

Need to do taxes, here you go

Review by Flaxton | Nov 23, 2011

If you are looking for a way to get end of month sales and taxes in one fell swoop? This does the job, no more using Magento's default order export.

The best reporting module for Magento on the market!

Review by Joshua Jarman | Sep 29, 2011

The best reporting module for Magento on the market!
A must have for any Magento store serious about e-commerce!
Find out what you've been missing...

And...don't forget to extend the functionality with addon reports.
Wow! Another winner from AheadWorks!

very easy and usefull

Review by Patrick | Aug 20, 2011

this is an great extension to use. You can get useful information!
Installation was easy

easier for us to view report

Review by kevin | Aug 18, 2011

easier for us to view report with the chart. It's a good extension

Must have!

Review by Zeller | Aug 10, 2011

What a great module! It slices and dices my statistics and gives me great insights into my website.

Great addons to Magento

Review by Sylvain | Jun 23, 2011

We needed more functionality from the reports section of Magento and the advanced reports added some much needed tools to Magento.

Must have!

Review by Marc | Jun 21, 2011

This extension is a must-have for any storeowner!

Visually friendly

Review by Jason | Jun 1, 2011

This module makes it very easy for me to understand what's happening on my site. I definitely recommend this to anyone who needs to forecast product cycles.

Must have

Review by afarr | Mar 11, 2011

This is a great extension. The reports are very insightful and should have been part of Magento's core reports. The price is reasonable considering all the information you get at one glance. No one running a webstore should be without this extension.

The only issue is that this does not work well with the OneStepCheckout extension. Some reports may not work properly if OSC is installed on your site.

very useful

Review by Kuba Zwolinski | Jan 4, 2011

Very useful extension, great tool to visualize all sales data. Worth the price.


Review by Daniel | Oct 18, 2010

I like this module and use it alot. However the bestseller should be able to
select by category. This is important with you have more than 2000+ products.


Review by Penny | Jun 15, 2010

It works exactly like it says it will and the installation is just as easy as they say. Their installation instructions are clear and concise. I got it up and running in no time at all! Thank you for yet *another* phenomenal product!

Great Module - Some upgrades I'd like to see...

Review by Ben Wolfenden | Jun 5, 2010

Hi there

What a great module! It slices and dices my statistics and gives me great insights into my website. However I have 8000 sku'd products and woudl like to segment the data by category and also by profit margin. Thsi would make this module incredible.

Ben Wolfenden

The best analytics extension you can buy.

Review by Jeff | May 1, 2010

Advanced Reports is another one of aheadworks' Must have extensions. If you run a Magento store and do not have an advanced analytics extension like this one you are wasting time and losing money. It would take a ridiculous amount of time to manually figure out even one of the almost 20 reports available at a glance with this extension. The reports will help you market your products more effectively, the insights they give you are incredibly valuable in helping you optimize your avg. order volumes, conversion rates, customer retention, new customer sign ups, product reviews, and more. All in all it is a great extension for a good price and I recommend it to anyone who uses Magento for their business. I can not wait to see what aheadworks adds to this extension in the future but I'm sure they will think of something ingenuous.

Useful extension

Review by Vicky | Feb 12, 2010

Magento is lacking the reports department so this extension provides some very useful additional information. Installation was straight forward and I had no problems other than needing to clear the cache.

Easy install and great functions

Review by Dennis | Feb 3, 2010

The functions provided by this extension are a great help when you want to get more insight into your webshop. Besides that they are lot more informative than the reports provided by magento.

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Tanya Poleshchuk | Head of Customer Care

Got questions? Let’s talk!

I will be happy to tell you more about this extension!

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Tanya Poleshchuk

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