Magento 2
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Product Labels for Magento 2

Current extension version: 1.1.2

Guide customers’ attention and prompt response by marking selected products out with visually appealing labels signifying sale campaigns and special offers.

  • A selection of label types
  • Customizable display of labels
  • Multiple locations to show labels
  • Several labels on a product
  • Flexible conditioning of product labelling strategies
  • Extensive list of options for label editing
Triple the benefits! Buy 3 modules and save up to 15%
  • [M2] Product Labels $199
    Support period
  • [M2] Add Free Product to Cart $249
    Support period
  • [M2] Custom Stock Status $199
    Support period
  • -0%
45-Day Money Back
Free Installation
90-Day Free Support
free lifetime updates
Labels on Catalog Pages | Positioning labels over the product image and/or next to product price.

Labels on Catalog Pages

Labels on Product Page & Mini-Cart | Positioning labels over the product image and/or next to product price.

Labels on Product Page & Mini-Cart

Labels in Cart | Positioning labels over the product image and/or next to product price.

Labels in Cart

Labels on Checkout | Positioning labels over the product image and/or next to product price.

Labels on Checkout

Labels Grid | Quick editing and deleting of labels; individually or in bulk.

Labels Grid

Edit Label page | Selecting the type and position of the label.

Edit Label page

Edit Label page | Selecting the size of the label and adjusting the design.

Edit Label page

Rules Grid | Quick editing, deleting, deactivating and replacing of rules; individually or in bulk.

Rules Grid

Create/Edit Rule page | Configuring display rule parameters.

Create/Edit Rule page

Create/Edit Rule page | Configuring label text for different label sizes. Conditioning the rule.

Create/Edit Rule page

Extension settings | For several overlapping labels, define the distance between them. To prevent clutters, set label maximum allowed number on product blocks accordingly.

Extension settings


How Magento 2 Product Labels works

Variety in presentation
Opt for one of the three types of labels and customize its look to speak the message loud
Variety in display
Decide on label placement, and display it on the store with the precision of a microscope
Variety in application
Get labels live your sales and promo strategies with smart diversification and conditioning techniques

How Magento 2 Product Label Extension works

Help your products speak to customers, delivering clear and attractive promotional messages with the help of various fancy labels. Stimulated attention and fostered curiosity will, by far, enliven customers’ experience and will prompt to buy more. Product labeling has never been anything but effective with the Magento 2 Product Labels extension. It offers an impressive variety of editing options, unrivaled control over display alternatives, relaxing flexibility of rule-making, as well as meaningful versatility of labels application.

Promote Products Vividly

Variety is the spice of life
Have your products spiced to the taste of the message behind them
Create speaking labels
Decide on the type and size of the label. Opt either for a CSS-based object, image, or text. The visual helper will guide your choice of size.
Ensure eye-catching design
Customize the text and background of the label. Employ the built-in CSS editing box to tweak the design. You will see the result in real time in the Label preview window.
Place labels over product images
Put several labels in different positions of the same product image(s) or next to product price(s). Setup vertical and horizontal alignment.
Flexibility is the key to success
Fine-tune labels to your business strategy, promo campaigns and sales plans.
Create rules for label display
For each label, set up a display rule - a set of conditions for the attributes and/or stock range of the product(s), defining which item(s) the label is to be assigned to, and thereby reflecting your promo strategy.
Tweak label text
Suggest various wordings of the label text with regard to the three sizes of labels, so that they are readable wherever the label appears on the store.
Choreograph labels behavior
For several overlapping labels, define the distance between them. To prevent clutter, suggest the maximum number of labels over a product image/price.
Need additional functionality
or futher customization of your products?

How Magento Product Labels beats the competition?

Optimized workflow
Built upon most common use cases, the backend interface of our extensions echoes clearly the actual administrative workflow.
Thorough testing
Effective quality assurance employed, our extensions are customizable, scalable and fully Magento 2 compatible.
Quality code
Constantly seeking ways for improvement, we write clean code, subject to timely refactoring.
Product Labels Magento 2 Features
Check out selected features below or view documentation for a full feature list
Case Studies on how to :
Apply multiple labels to the same product(s)

Promote individual products or product groups within multiple campaigns at once. Put several labels in different positions of the same product image(s) or next to product price(s). Set up the margin between labels that overlap each other.

For each label, set a display rule, including rule duration, priority, customer groups that will be allowed to view the label, website(s) where it should be displayed, conditions defining on which product(s) it should be put, etc.

Label configuration
  • Various types of labels: CSS shape, image, or text
  • Various positions of labels: top-left/right, bottom-right/left, next to product price
  • Three label sizes: large, medium or small;
  • General settings for label text and background;
  • Advanced CSS settings for label text and background;
  • Label preview window.
Display rules Screen
  • Configurable rules for label display
  • Product attributes and stock range as parameters for rules conditioning
  • Product attributes and stock range to condition rules
  • Automatic anchoring of labels to products wherever the latter appear on the store
  • Time settings for label visibility
  • Priority settings for label display
  • Target audience settings
  • Alternative label text for each of the three sizes of labels
  • Use of display variables to tweak label text
Extension settings
  • Margin between which labels that overlap each other
  • Labels line-up settings: horizontally or vertically
  • Maximum number of labels on product image/price
Other features
  • Multiple labels on a product
  • Editing labels ‘on the fly’ in the ‘Labels’ grid
  • ‘Apply’ button to control the newly set label display rules in the ‘Rules’ grid;
  • Substitute labels on the fly in the Rules grid
  • ‘Save and Duplicate’ alternative of the ‘Save’ button on the Create Rules pag
  • Compatibility with Add Free Product to Cart, Related Products, Customer Segmentation

Tanya Poleshchuk | Head of Customer Care

Any questions?

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Tanya Poleshchuk
  • Reviews (8)
  • Customer Questions & Answers (9)

Overall rating

4.9 of 5 stars

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Dan 0308

Feb 3, 2020

amazing Stickers!

This extensions works wonders and saves us a lot of time when having to put labels on our products. Simple but effective module adds a splash of colour to otherwise dull product photos and attract customer attention!


Mar 21, 2019


Excellent extension again by AW. Create your labels and conditions and it shows automatically. Time saver and eye-catcher.

And support is the best I have ever experienced from a company.
Strong and clear communication skills.


Jan 31, 2019

Great module, great support

We run our M2 store with aheadworks and their modules are great, their support is even better!
They are prompt with responses and offer great product!

Michael Brandt

Jan 16, 2019

Perfect for my promotions

With this module, I can design any labels I need! Colorful shapes please the eye and bring more conversions. Compared the figures with the period before I installed it – the results are truly fantastic! Thank you, the Aheadworks team! Your work deserves the highest mark!

Danice Soares

Nov 30, 2018

Great work

I’m not good at designing and already began thinking about hiring a good designer. Your extension saved me from this trouble. Now, I can create beautiful labels (my colleagues even say that some of those are pieces of art) almost intuitively!

Michael Brandt

Nov 20, 2018

Revived my store

For a long time, I’ve been searching for an effective Magento 2 solution that will make my offers more attractive and good-looking. Product Labels gave me even more. I can put labels in any position of the product images and even next to the price!

Giorgio Zamò

Nov 1, 2018

Label Product

The installation of the product works very well.
The service is impeccable. I do not give 5 stars because you can not optimize the size of the label on the page "Categories".

Tim Smith

Sep 19, 2018

Worth the money we paid for it!

There are many extensions of such kind, but we've chosen this one because it can display the labels next to price. This was important for us as we didn't want to put anything over the product images.
Also, there is a great selection of css labels which looks great on any device, and the label management is well thought out: Once created, the same label look can then be reused in different rules with different text.

Great job, AheadWorks!

I want to add SKU in product conditions. However, the extension will only allow me to add Category or Attribute Set. How can I add product SKUs?
To make SKU or name, or any other product attribute visible in conditions its "Use for Promo Rule Conditions" option should be enabled in:
admin -> Stores -> Attributes -> Product -> required attribute -> Storefront Properties
During the purchase I have to enter our url. Does this extension only work on 1 installation? Because we have a development environment and a production environment.
Our EULA allows using the extensions on a single production and as many dev or staging sites as you need without a need of purchasing an extra license.
Does it support multi-store?
Yes, it does. It is possible to configure the extension separately for different websites.
What is aheadworks policy on supporting its modules? Specifically if a security vulnerability is found will aheadworks create a patch?
Our extensions come with included support period and we are able to provide technical assistance when the support is active.
As for security vulnerabilities and bugs, we are trying our best to fix them free of charge regardless of the support period status.
This extension for Magento 2 supports Saudi riyal currency and Arabic Language?
If your currency and language is natively supported by Magento 2, the extension will also support it.
However, to work with RTL most likely some style adjustments will be required and you will need to translate some options the same way as you did with your Magento.
Does the extension support full page caching?
Since full page cache is a native Magento 2 feature, all our extensions for this platform support it.
I run Magento 1.X. Will my currently installed extensions from aheadWorks work in Magento 2?
Due to a significant difference between Magento 1 and Magento 2 branches, the extensions for M1 will not work in M2.
However, the owners of the extensions by Aheadworks for Magento 1 can get 25% discount on purchase the same extensions by AW for M2
Which URL do I specify on checkout if I've got only a development store at the moment?
You need to enter a final address of the site when it will go live.

If the domain name is still under consideration at the moment of purchase, you can enter an address of your dev environment. In this case, don't forget to contact us when the final domain name has been registered: our support team will change it by your request.
I run Magento 2 on AWS with ELB (Elastic Load Balancers) do I need a license per EC2 instance? They are all behind the same domain.
Such setup is considered to be a single Magento environment, so you need only one license.

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