Reduce Filtering Time with Attributes Multiselect
Sometimes customers are not sure about the final set of attributes for the products they need. Hoping to make a final decision during their visit to a store they may still hesitate between attribute options, e.g. different colors, sizes, capacities, etc.
So, at this stage of catalog navigation they need to filter products by attribute variations and compare them to each other. And, mindful of the fact that 40% of users never return to a web site if their first visit is a negative experience, we should pay close attention to the navigation usability.
Step 1 Analyze
If you have a number of attributes available at customer's disposal it may be more appropriate to enable "Show X Items" pop-over, to let customers selecte several attributes and reload page upon checking them all.
Step 2 Enable
The process of selecting attribute values one by one is going to be twice or thrice longer than the time required by the multiselect navigation functionality. Combination of this functionality with automatic disabling of void options accelerates the process manifold.
Speed up filtering and save time for purchases allowing customers to select multiple values of product attributes simultaneously.
New visitors on average spend 2 minutes 31 seconds on ecommerce websites, which is quite short time to find the product, add it to the cart, and pass the checkout. The multiselect functionality allows customers to find the products they need quickly, provides them with excellent user experience, and increases the probability of a purchase.
Improve Usability for New Sales
It is quite obvious that simple and convenient navigation is able to increase conversion rates of any ecommerce store. Navigation usability becomes even more important if we’ll take into consideration that 79% of visitors search for another website if the content is not optimized.
However, sometimes extensive and complicated catalogs require sophisticated navigation functionality that is not always easy to use. The Magento 2 Layered Navigation extension complies with most of the industry usability standards and allows customers to browse any catalogs fast and effectively.
Step 1 Add new filters
Additionally to the default Magento 2 product filters, the module offers some useful options, including ‘New arrivals’, ‘Discounted products’, ‘In-stock Items’, and ‘Price Slider’.
Step 2 Consider the look
Long multi attribute filters passing beyond the fold of a screen page are extremely frustrating for customers as soon as they break the flawless shopping experience. According to statistics, 77% of people view only the content above the fold. The way to avoid this inconvenience is to wrap those multi-attribute lists showing only a limited number of attributes.
Step 3 Disable irrelevant options
If a customer selects certain attribute values the module automatically hides void attributes releasing customers from the need to select null options.
Avoid any usability pitfalls that make customers feel lost and disappointed. Let customers find the products they need and reach checkout without irritation.
Statistics shows that 25% of customers exit online stores due to complicated navigation. With the above feature customers are able to finish filtration successfully, find the products they need and be ready to visit the store again.
Ensure Flawless Integrations and Easy Customizations
The same as Magento itself the Layered Navigation extension uses LESS functionality that allows customizing navigation section easier and conform it with the appearance of your Magento theme. The advanced functionality of LESS provides additional customization opportunities and makes the whole process simpler and cheaper.
Step 1 Install Layered Navigation
Follow the installation instructions in the user guide to make sure the extension is installed properly.
Step 2 Ping your developer
That's it, decide how you want Layered Navigation to look like, tell your developer to adjust it and you are good to go.
Get Layered Navigation for Magento 2 prepared for customizations and Magento integrations.
In addition to the valuable functionality the Layered Navigation extension for Magento 2 also enables layout improvements that will fit the overall visual conception of your store.
Minimize the Number of AJAX Reloads
Perhaps, the most annoying thing of any catalog filtration is constant page reloads triggered by each product attribute added to filter configuration. They take time and test your patience.
The Magento 2 AJAX Layered Navigation allows you to reduce that impact updating only a part of the whole page and making reloads almost invisible for customers. However, the module is able to further reduce the number of AJAX reloads to only one single code execution.
Step 1 Enable "Show X items" pop over
Navigate to the extension settings and set "Show X Items" Pop-over enabled.
Step 2 Enjoy the results
There are no additional steps, customers can now select multiple attributes and control when the catalog page is reloaded.
Make layered navigation intuitive and prompt without page and even AJAX reloads.
If enabled the ‘Show X Items’ popover allows customers to include all necessary attribute options and only then render the results by clicking the ‘Show’ button. Depending on the number of used attributes this functionality is able to save up to one minute per each filter by attribute procedure.
81% of customers search products online before they make a purchase. If they do not find the products they need in your store, they go to another one with no regrets. This situation is exactly what the Layered Navigation for Magento 2 helps to avoid.