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Follow Up Email for Magento 2

4.8 out of 5 stars

4.8 out of 5 stars

Magento Editions Compatibility:

  • Community: 2.1.0 - 2.1.7
  • Enterprise: 2.1.0 - 2.1.7

Follow Up Email for Magento 2

Current extension version: 1.1.0

A smart tool that reacts to customer activity and automatically sends out pre-defined follow-up messages.

  • 5 predefined events that trigger a follow up email
  • Built-in email templates available for each follow up case
  • WYSIWYG editor for composing emails without breaking a sweat
  • Custom conditions to target highly specific events
  • Live support and documentation available within the extension
  • 45-Day Money Back
  • Free Installation
  • 90 -Day Free Support
  • Free Lifetime Updates

Experience the extension first hand!

Pick a quick tutorial to learn about various aspects of this extension.

Spot-on email marketing?

Be relevant and consistent in each step of follow up campaign preparation to add value to your clients and drive additional sales to yourself

Don’t get to spam

Even several irrelevant emails may result in spam filters activation destroying your chances to get the content and your offers out.


Grow your Sales

66% Online consumers have made a purchase as a result of an email. Source: DMA 2013 Statistical Fact Book

Follow-up Email Extension for Magento 2 is the only extension on the market that provides you with full set of functionality to continuously improve your email followups. It offers wide range of customers activities to follow up, advanced audience targeting, A/B testing option and exhaustive analytics. All you need is to improve open rate, click-through-rate and perform meaningful changes consistently.

Improve Open Rate

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Find the right excuse
Based on customer behaviour and interests choose the right moment when he can naturally accept and respond to your email. Followup your customers upon:
Cart abandonment (for guest users as well)
New registration
Type of last activity (e.g. completed order)
Newsletter subscription
Review submission
Visit of some specific product page
Change of customer group
Products added to the wishlist
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Target your audience Screen
Create separate follow-ups for different customer groups and conditions. All emails will be sent according to the rules you’ve defined, including:
Events to be followed-up
Customer, Cart and Products conditions
Newsletter subscription status
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Be on time with the offer Screen
Chose the best timing, email consequences and time period when your customer should find the email in the mailbox:
Define how many hours and minutes after event email should be sent
Create email chains Coming in October 2017
Define the period when your follow-up campaign is active (e.g. only during a month before christmas, a week before black Friday) Coming in October 2017

Improve Click-through Rate

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Add value to your email content
The better email content meets expectations, the higher customer retention you get. Add relevant content your targeted audience can be sensitive to, such as:
Personal data
Coupon codes, prices and savings
Products and pictures
Custom variables
Links to restore the carts right from the email
Links to unsubscribe
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Perform meaningful changes through A/B testing Coming in October 2017
There is always a room for improvement. Keep going with experiments all is here for you!
Perform A/B for email content or/and email subjects
Measure results on the go to identify the winner
Run several A/B tests simultaneously
Manage your tests on the fly (change content, enable disable)
Bring the best candidate to life in 1 click

Track the Result & Manage

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Analyze the result
Analyze your stats to get better vision on further campaign optimization potential. Measure the efficiency with the following data:
Sent, Opened, clicked emails
Open rate and CTR
A/B testing stats
Coupons used
Google Analytics tracking codes
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Manage on the Fly Screen
Manage follow-ups massively or apply the required action to a particular email:
Perform mass actions to a bulk of FUE emails — cancel, send now or delete
Send, cancel or delete emails manually right from the grid
Preview and send test emails
Enter BCCs Coming in October 2017
Easily create/change the templates or use the predefined ones
Preview and send test emails
Add headers and footers

Detailed Feature List

General settings
Determine the default sender of your emails
Enable/disable logging
Enable/disable customer auto logins from emails
Template creation
Use native Magento or predefined email templates
Add native Magento and Follow Up Email variables
Add pictures and products
Add a link to restore abandoned carts in one click from the email sent Coming soon
Allow customers to resume session right from the email
Add an unsubscribe option for specific email or for all follow-ups at once
Add coupon codes to your emails to grant discounts (coupon - code feature is required)
Track the results
View Mail Log to track all email history. Emails can be filtered by status: ready to go, sent, cancelled, failed;
Track customers who placed orders by clicking on the emailed link
Track links with abandoned cart recovery statistics
Track coupons applied
On-the-fly management
In mail Log sort and filter follow up emails by status, schedule, event, etc.
Perform mass actions to a bulk of FUE emails or individually — preview, cancel, send now or delete
Preview, send, cancel or delete emails manually right from the grid
Perform A/B to test content and subject versions against each other to find the best one Coming soon
Get statistics on A/B test results (Sent, Opened, clicked emails) Coming soon
Manage testing campaigns on-the-fly (enable/disable, adjust) Coming soon
Rule settings
Benefit from sample rules
Determine rule triggering events basing on the following activities at your store:
  • Customer. New customer registration, customer newsletter subscription, customer last activity, customer group changed, customer submitted a review (new!), customer birthday
  • Order obtained X status, customer placed a new order
  • Shopping cart. New abandoned cart appeared
  • Wishlist. Product was added to wishlist, wishlist shared
Set customer groups, which are subjects to the rules
Activate rules for only certain SKUs, sales amounts
Activate rules for customers based on lifetime sales Coming soon
Set email chains and determine the sequence of emails in them
Define the start and end dates of the rule or use it without time limits
Determine store views and product types, excluded categories
Limit your recipients only to your subscriber base
Send test emails and determine BCC recipients of emails
Add Google Analytics tracking codes to your emails Coming soon
Add related products to your emails Coming soon


  • Events to follow up
  • Follow up email management
  • User experience enhancement
  • Follow up conditions

Events to follow up

A selection of events that work as perfect excuses to either start a conversation or keep it going

Events to follow up | A selection of events that work as perfect excuses to either start a conversation or keep it going

Follow up email management

WYSIWYG editor allows writing email templates without any knowledge of HTML

Follow up email management | WYSIWYG editor allows writing email templates without any knowledge of HTML

User experience enhancement

Events, corresponding templates, and follow up settings are accessible from a single backend location

User experience enhancement | Events, corresponding templates, and follow up settings are accessible from a single backend location

Follow up conditions

Specific conditions may be set up to narrow down the cases that require a follow up

Follow up conditions | Specific conditions may be set up to narrow down the cases that require a follow up

Vitaly Verbitsky | VP Partnership and Sales

Any questions?

I’ll be happy to tell you more
about our products!

Let's get in touch!

Vitali Verbitsky
  • Reviews (5)
  • Customer Questions & Answers (3)

Common rating

4.8 of 5 stars


Feb 22, 2017

The most user-friendly interface I've seen

The most user-friendly interface I've seen among similar extensions.
Rock-solid and easy to use. Looking forward to new features and improvements promised by their support!

Kate Williams

Jan 31, 2017

Very good extension!

A very friendly user interface. The module works without any issues and support team was very helpful and quick.


Nov 21, 2016

Love it

I am using this module together with Coupon Code Generator to send coupon codes. I should say I see good results! The module saves me a great lot of time now. I had had to do it all manually before.
I love this mod and recommend it to all store admins! :-)


Sep 2, 2016

All in one solution

I like that it's got several uses built into one product. Right now I'm using it for abandoned carts only, but as soon as I got time I'll add reviews and probably some kind of reminder emails. And I won't have to buy any more extension to do that. Thanks guys!

Phil T.

Jun 6, 2016

A huge leap ahead!

The rules and their conditions look like they are Really made for ordinary people, not just for developers (yes yes! finally!), which is a huge improvement since Follow Up Email for Mag1.
Using the module for several months already, never had any problems!

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I run Magento 1.X. Will my currently installed extensions from aheadWorks work in Magento 2?
Due to a significant difference between Magento 1 and Magento 2 branches, the extensions for M1 will not work in M2.
However, the owners of the extensions by aheadWorks for Magento 1 can use coupon 2M2 to get 25% Off discount on purchase of any extensions by AW for M2
Hi, I want to purchase this extention for our magento 2 website. However during the purchase I have to enter our url. Does this extention only work on 1 installation? Because we have a development environment and a production environment.
Our EULA allows using the extensions on a single production and as many dev or staging sites as you need without a need of purchasing an extra license.
Which URL do I specify on checkout if I've got only a development store at the moment?
You need to enter a final address of the site when it will go live.

If the domain name is still under consideration at the moment of purchase, you can enter an address of your dev environment. In this case, don't forget to contact us when the final domain name has been registered: our support team will change it by your request.

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