The most user-friendly interface I've seen
Rock-solid and easy to use. Looking forward to new features and improvements promised by their support!
Current extension version: 1.1.0
A smart tool that reacts to customer activity and automatically sends out pre-defined follow-up messages.
Built around most common use cases, backend interface closely matches actual admin workflow
Our quality assurance guarantees extensions that are compatible, customizable, and scalable
We write clean code complete with full technical documentation - just waiting to be altered
Certain customer activities are registered by the extension and used to trigger a follow up email. An email of this kind is more effective than a random email, because it engages customers based on their actual activities, thus being more relatable. For example, if a customer has abandoned his cart, then he will receive an email reminder to come pick it up. If someone purchased a month worth of pet food, then a month later he may be invited to buy some more. The exact applications of follow up email extension are up to you.
Case Studies on how to :
Make the best of follow up emails and make them convert efficiently.
Even though you can create and send different emails using the Follow Up Email extension there still is the question how to make them efficient as much as possible regardless of their subject and trigger event. Of course, there are no universal tactics equally suitable for any business and product, but you can certainly take advantage of the existing experience.
Firstly, we need to tell you that email chains are more effective than single emails. Consider that first emails are opened at 30% of cases on average, but the second email of the chain is having the 21% open rate.
This way two emails draw attention to your offer from 44.7% of subscribers, which is already much better. So, don’t desperate if you do not receive a reply to the first email. Take heart and send your next message making it more valuable than annoying, of course. Especially that you benefit from the automation provided by the extension.
Automation is an advantage on its own as it allows you both to save time and increase productivity. According to statistics, the businesses that use marketing automation to follow up prospects get 451% more qualified leads.
Next comes personalization, but perhaps it should go first and by default. The Follow Up Email extension allows you to personalize messages in numerous ways, and it’s better to use them all. Consider that personalized emails increase CTR by 14% and conversion rates by 10%.
Finally, you need to choose the best days and time for your sendings, if possible, of course. For example, tuesday emails have the best open rates and the period between 8am and 3pm is the best to follow up customers.
So, using email chains you can get much more conversions and sales as far as astonishing 80% of sales require five follow ups in some industries.
Make customers feel special and appreciated during their birthdays.
Birthdays are the most special occasions for any customers and the days when most of them expect attention and lovely gifts. Using the Follow Up Email extension for Magento 2 you can express your friendly attitude and establish a new basis for upcoming sales.
As far as birthday emails exploit a very favorable moment and special mood they generate 342% higher revenues compared to other promotional emails. If you supplement such follow ups with coupons or free gifts you can certainly count on loyal attitude.
If you send your birthday greetings several days or even weeks before the occasion, do not forget to send customers the reminders to benefit from the offer they got. Of course, both the emails should be absolutely personal and contain the customer’s name and right present.
Using the provided by the extension functionality you can send highly personal and properly targeted birthday greetings automatically. Statistics show that such emails are incredibly convertible having 481% higher transaction rates than other promotional sendings and able to build long-term relations with customers easily.
Show your gratitude and offer help to your customers immediately after their registration.
Each new customer visiting your store needs a lot of time to understand all the details of products, services, available advantages and opportunities, chances to save and make the best deal, obtain free shipping or secure free product returns, etc. So, he will certainly appreciate all this information provided in one place or rather in one email.
Such emails are going to make them loyal to your brand and bring you additional sales as far as the customers that are followed immediately are converted much better. According to some data, the web leads that are followed in 5 minutes are 9 times more likely to convert.
Using the Follow Up Email extension you can not only send customers notifications on their successful registrations, but also make them consider all the available opportunities for beneficial purchases and build trustworthy relations to become an advantageous foundation for further sales.
Effectively follow the customers that visited your web store month ago or even more.
It’s never too late. This expression suites the situation when some customers visited your online store long ago for the last time. Did you know that 63% of people asking for the information on your company today will buy from you in 3 month, and 20% of them will make their first purchase only one year later.
So, do not hesitate to notify such customers if you have some valuable information, including new arrivals, latest discounts, etc. Let them recall your brand and look around once again. Perhaps, customers will find the products they missed last time.
The Last Customer Activity trigger event allows you to automatically send follow up email to the customers that abandoned your online store for some time. You can set any last time activity term and differentiate email templates for recent or old customers.
As you certainly know, it is much simpler to sell to existing customers that cost several times less than the acquisition of a new buyer. So, take advantage of this functionality and make more sales.
A selection of events that work as perfect excuses to either start a conversation or keep it going
WYSIWYG editor allows writing email templates without any knowledge of HTML
Events, corresponding templates, and follow up settings are accessible from a single backend location
Check out selected features below or view documentation for a full feature list
Include abandoned cart recovery, review requests, transactional emails, customer re-engagement, and birthday greetings
Custom conditions allow to differentiate emails by customer group, by cart and product conditions.
A follow-up email may be sent any time after the trigger event has happened (in case of a birthday - before the event)
A number of consecutive emails may be scheduled for any given trigger event
When activated, all follow ups are redirected to admin to get a feeling of how’s everything working
Several templates have been prepared based on best industry practices. Those may not be a perfect match, but will save some start-up time.
An integration with Coupon Code Generator allows to use custom variables to automatically generate and paste coupons into emails.
WYSIWYG editor allows to write emails without any knowledge of HTML
Allows to track and manage sent and scheduled emails from a single table
Allows to send, cancel, or delete multiple emails from mail log
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