Magento 2
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Follow Up Email for Magento 2

Current extension version: 2.2.0

Run efficient email marketing campaigns.

Triple the benefits! Buy 3 modules and save up to 15%
  • [M2] Follow Up Email $399
    Support period
  • [M2] Coupon Code Generator $199
    Support period
  • [M2] Customer Segmentation $199
    Support period
  • -0%
45-Day Money Back
Free Installation
90-Day Free Support
free lifetime updates
Campaigns page | Monitor campaign performance on the fly.

Campaigns page

Campaign parameters | Specify the name, description, duration of the campaign.

Campaign parameters

Manage Events page | View the configured campaigns by events.

Manage Events page

Trigger events | Create a new campaign opting for one of the eight trigger-events.

Trigger events

Event main parameters | Indicate the title and type of the event, decide on the options of mailing newsletter subscribers and handling failed chain emails.

Event main parameters

Email conditioning | Manipulate with the extensive options for email conditioning.

Email conditioning

Event moving options | Instantly move individual events between the existing campaigns.

Event moving options

Email chains | Schedule automatic email sending, accurate timing configured.

Email chains

Scheduled Emails grid | Manage all email chains from one place.

Scheduled Emails grid

A/B Testing Mode | Experiment with emails by performing A/B testing.

A/B Testing Mode

Email preview | Create beautiful emails and check the layout before sending.

Email preview

Mail log | Access the history of sent email within a dedicated grid.

Mail log

Extension settings | Define the sender of emails, configure the email test mode parameters, set the duration of mail log, and specify the header and footer of your emails.

Extension settings


How Magento 2 Follow Up Email works

How Magento 2 Follow Up Email Works

Run targeted email marketing campaigns with the Magento 2 Follow Up Email extension! Flexibly manipulate with predefined email sending events and conditions. Track and analyze customer actions with the provided reporting tools. Schedule email chains. Perform A/B testing of emails to choose the best variant.

Best UX practices
Precise targeting
Advanced Analytics
Flexible scheduling
Flexible configuration
Customer actions

Establish customer communication in six steps

Step 1 Step image
Manage emails effectively

Combine emails by any relevant criteria: a holiday, season, target audience, etc. On the 'Campaigns' page, you can organize all emails in a preferred way.

  • Arrange any number of email campaigns with unique titles, duration, and descriptions;
  • Cover all possible situations by including numerous events in your campaigns;
  • Create and send individual emails;
  • Evaluate the effectiveness of a particular campaign with analytical reports;
  • Change the sending order of emails via the drag-and-drop functionality;
  • Move individual events between campaigns with the event moving options.
step 1 image
Step 2 Step image
Target emails with precision

Create separate follow-ups for different customer groups and conditions. The conditions include store views, customer groups, customer segments, lifetime sales, cart and product conditions, and eight trigger-events:

  • Abandoned Cart (including guest checkouts);
  • Order Status Changed;
  • Customer Registration;
  • Any Customer Activity;
  • Newsletter Subscription;
  • Customer Submitted a Review;
  • Wishlist Content Has Been Changed;
  • Customer Birthday.
step 2 image
Step 3 Step image
Experiment with A/B testing

There is always a room for improvement. Keep experimenting to find the best email marketing strategy!

  • Perform A/B testing of email content;
  • Measure email CTR’s and open rates on the go to identify top performers;
  • Run several A/B tests simultaneously;
  • Manage your tests on the fly (change content, enable or disable emails);
  • Choose the most effective email variant in one click;
  • Schedule email chains to be sent automatically.
step 3 image
Step 4 Step image
Analyze the performance

Monitor stats to get a better vision of your email marketing performance. Measure the efficiency of the emails sent against the following criteria:

  • Sent, opened, and clicked emails;
  • Open rate and CTR;
  • A/B testing stats;
  • Coupons used.
step 4 image
Step 5 Step image
Add value to your email content

Add relevant content to your emails, including:

  • Personal data;
  • Coupon codes, prices, and saving options;
  • Products and pictures;
  • Custom variables;
  • Links to restore carts right from the email;
  • Links to unsubscribe.
step 5 image
Step 6 Step image
No spam

Prevent any spam risk with automated email chains. The emails in chains are scheduled one after another, meaning that the next email will not start its countdown until the previous one is sent.

  • Define how many hours and minutes after the event an email should be sent;
  • Create chains with scheduled emails;
  • Define the period when your follow-up campaign is active (e.g. only during the month before Christmas, the week before Black Friday, etc.).
step 6 image

Magento 2 Follow Up Email Feature List

General configuration
  • Test recipient/mode setting
  • BCC email setting
  • Mail log setting
  • Email header/footer setting
Template creation
  • New email variables
  • Picture and product support
  • Link adding
  • Coupon code adding (integration with Coupon Code Generator)
On-the-fly management
  • 8 trigger-events
  • Campaign/event duplication
  • Event moving
  • Email chains
  • Extensive conditioning options;
  • Targeting against customer segments (integration with Customer Segmentation)
  • A/B testing
  • Email scheduling
Performance tracking
  • Campaign stats
  • Per-mail stats
  • A/B mode stats
  • Mail Log grid
Need additional functionality
or futher customization of your products?

How Magento 2 Follow Up Email beats competition:

  1. Optimized workflow

    Built upon most common use cases, the backend interface of our extensions echoes clearly the actual administrative workflow.

  2. Quality code

    Constantly seeking ways for improvement, we write clean code, subject to timely refactoring.

  3. Thorough testing

    Effective quality assurance employed, our extensions are customizable, scalable and fully Magento 2 compatible

Tanya Poleshchuk | Head of Customer Care

Any questions?

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Tanya Poleshchuk
  • Reviews (12)
  • Customer Questions & Answers (10)

Overall rating

4.9 of 5 stars

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Jan 17, 2020

Great extension

We use it only for cart recoveries (and it's doing the job with >30% Open rate, but it also provides other opportunities yet to test. With a small discount sent, we have quite good results in sales.


Sep 26, 2019

Marvelous extension

I think it's one of the necessary modules for any ecommerce platform. This module helps restore abandon carts even from guest users. I especially like the integration with coupon code extension since it allows adding coupons to the email directly. Also, there's space to experiment with email templates and decide on the more productive option with a/b testing. I recommend this app to get the best results in your business.


Jan 10, 2019

Excellent support

Since years we are using several extensions for Magento 1 and Magento 2. The support for our special requirements was always fast, reliable and professional. Thanks, Aheadworks!


Sep 25, 2018

Excellent extensions and support

We have 6 modules from Aheadworks and we are very pleased with each of them. We had an issue with this module where it was causing an error with another third parties module. I spoke to support and it turns out they were aware of the issue with this particular third party module and sent me a working patch specific to our configuration within 24 hours.

They may cost a little more for their extensions when compared to others, but it is worth it for their Magento experience, support and the overall performance and coding of their modules.


Feb 14, 2018

Excellent combination

Purchased together with coupon code generator and it is great that I can send now my follow-ups with a unique code in every email.
My customers love discounts :)


Nov 17, 2017

I recommend the extension

It works perfectly fine for our needs. Really satisfied with the functionality and also have to say that the support at AW is top notch. Very responsive and helpful. Great!


Oct 27, 2017

Must have solution

Just bought today this extension and i am totally happy with it! Also support was really good.
Great job!


Feb 22, 2017

The most user-friendly interface I've seen

The most user-friendly interface I've seen among similar extensions.
Rock-solid and easy to use. Looking forward to new features and improvements promised by their support!

Kate Williams

Jan 31, 2017

Very good extension!

A very friendly user interface. The module works without any issues and support team was very helpful and quick.


Nov 21, 2016

Love it

I am using this module together with Coupon Code Generator to send coupon codes. I should say I see good results! The module saves me a great lot of time now. I had had to do it all manually before.
I love this mod and recommend it to all store admins! :-)


Sep 2, 2016

All in one solution

I like that it's got several uses built into one product. Right now I'm using it for abandoned carts only, but as soon as I got time I'll add reviews and probably some kind of reminder emails. And I won't have to buy any more extension to do that. Thanks guys!

Phil T.

Jun 6, 2016

A huge leap ahead!

The rules and their conditions look like they are Really made for ordinary people, not just for developers (yes yes! finally!), which is a huge improvement since Follow Up Email for Mag1.
Using the module for several months already, never had any problems!

I want to add SKU in product conditions. However, the extension will only allow me to add Category or Attribute Set. How can I add product SKUs?
To make SKU or name, or any other product attribute visible in conditions its "Use for Promo Rule Conditions" option should be enabled in:
admin -> Stores -> Attributes -> Product -> required attribute -> Storefront Properties
During the purchase I have to enter our url. Does this extension only work on 1 installation? Because we have a development environment and a production environment.
Our EULA allows using the extensions on a single production and as many dev or staging sites as you need without a need of purchasing an extra license.
Does it support multi-store?
Yes, it does. It is possible to configure the extension separately for different websites.
What is aheadworks policy on supporting its modules? Specifically if a security vulnerability is found will aheadworks create a patch?
Our extensions come with included support period and we are able to provide technical assistance when the support is active.
As for security vulnerabilities and bugs, we are trying our best to fix them free of charge regardless of the support period status.
This extension for Magento 2 supports Saudi riyal currency and Arabic Language?
If your currency and language is natively supported by Magento 2, the extension will also support it.
However, to work with RTL most likely some style adjustments will be required and you will need to translate some options the same way as you did with your Magento.
Does the extension support full page caching?
Since full page cache is a native Magento 2 feature, all our extensions for this platform support it.
I run Magento 1.X. Will my currently installed extensions from aheadWorks work in Magento 2?
Due to a significant difference between Magento 1 and Magento 2 branches, the extensions for M1 will not work in M2.
However, the owners of the extensions by Aheadworks for Magento 1 can get 25% discount on purchase the same extensions by AW for M2
Which URL do I specify on checkout if I've got only a development store at the moment?
You need to enter a final address of the site when it will go live.

If the domain name is still under consideration at the moment of purchase, you can enter an address of your dev environment. In this case, don't forget to contact us when the final domain name has been registered: our support team will change it by your request.
I run Magento 2 on AWS with ELB (Elastic Load Balancers) do I need a license per EC2 instance? They are all behind the same domain.
Such setup is considered to be a single Magento environment, so you need only one license.

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