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Follow Up Email for Magento 2

4.8 out of 5 stars

4.8 out of 5 stars

Magento Editions Compatibility:

  • Community: 2.1.0 - 2.1.7
  • Enterprise: 2.1.0 - 2.1.7

Follow Up Email for Magento 2

Current extension version: 1.1.0

A smart tool that reacts to customer activity and automatically sends out pre-defined follow-up messages.

  • 5 predefined events that trigger a follow up email
  • Built-in email templates available for each follow up case
  • WYSIWYG editor for composing emails without breaking a sweat
  • Custom conditions to target highly specific events
  • Live support and documentation available within the extension
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  • 45-Day Money Back
  • Free Installation
  • 90 -Day Free Support
  • Free Lifetime Updates

How Follow Up Email Magento 2 extension beat the competition?

  1. Optimized workflow

    Built around most common use cases, backend interface closely matches actual admin workflow

  2. Extensive testing

    Our quality assurance guarantees extensions that are compatible, customizable, and scalable

  3. Quality code

    We write clean code complete with full technical documentation - just waiting to be altered

Experience the extension first hand!

Pick a quick tutorial to learn about various aspects of this extension.

How Magento 2 Follow Up Email works

Certain customer activities are registered by the extension and used to trigger a follow up email. An email of this kind is more effective than a random email, because it engages customers based on their actual activities, thus being more relatable. For example, if a customer has abandoned his cart, then he will receive an email reminder to come pick it up. If someone purchased a month worth of pet food, then a month later he may be invited to buy some more. The exact applications of follow up email extension are up to you.

Case Studies on how to :

Create Efficient Follow Up Email Chains that Generate Leads and Increase Sales


Make the best of follow up emails and make them convert efficiently.


Even though you can create and send different emails using the Follow Up Email extension there still is the question how to make them efficient as much as possible regardless of their subject and trigger event. Of course, there are no universal tactics equally suitable for any business and product, but you can certainly take advantage of the existing experience.

Firstly, we need to tell you that email chains are more effective than single emails. Consider that first emails are opened at 30% of cases on average, but the second email of the chain is having the 21% open rate.

This way two emails draw attention to your offer from 44.7% of subscribers, which is already much better. So, don’t desperate if you do not receive a reply to the first email. Take heart and send your next message making it more valuable than annoying, of course. Especially that you benefit from the automation provided by the extension.

Automation is an advantage on its own as it allows you both to save time and increase productivity. According to statistics, the businesses that use marketing automation to follow up prospects get 451% more qualified leads.

Next comes personalization, but perhaps it should go first and by default. The Follow Up Email extension allows you to personalize messages in numerous ways, and it’s better to use them all. Consider that personalized emails increase CTR by 14% and conversion rates by 10%.

Finally, you need to choose the best days and time for your sendings, if possible, of course. For example, tuesday emails have the best open rates and the period between 8am and 3pm is the best to follow up customers.


So, using email chains you can get much more conversions and sales as far as astonishing 80% of sales require five follow ups in some industries.

Make Customers Feeling Cherished with Birthday Follow Up Emails


Make customers feel special and appreciated during their birthdays.


Birthdays are the most special occasions for any customers and the days when most of them expect attention and lovely gifts. Using the Follow Up Email extension for Magento 2 you can express your friendly attitude and establish a new basis for upcoming sales.

As far as birthday emails exploit a very favorable moment and special mood they generate 342% higher revenues compared to other promotional emails. If you supplement such follow ups with coupons or free gifts you can certainly count on loyal attitude.

If you send your birthday greetings several days or even weeks before the occasion, do not forget to send customers the reminders to benefit from the offer they got. Of course, both the emails should be absolutely personal and contain the customer’s name and right present.


Using the provided by the extension functionality you can send highly personal and properly targeted birthday greetings automatically. Statistics show that such emails are incredibly convertible having 481% higher transaction rates than other promotional sendings and able to build long-term relations with customers easily.

Establish Trust Relationships with Your Customers Immediately


Show your gratitude and offer help to your customers immediately after their registration.


Each new customer visiting your store needs a lot of time to understand all the details of products, services, available advantages and opportunities, chances to save and make the best deal, obtain free shipping or secure free product returns, etc. So, he will certainly appreciate all this information provided in one place or rather in one email.

Such emails are going to make them loyal to your brand and bring you additional sales as far as the customers that are followed immediately are converted much better. According to some data, the web leads that are followed in 5 minutes are 9 times more likely to convert.


Using the Follow Up Email extension you can not only send customers notifications on their successful registrations, but also make them consider all the available opportunities for beneficial purchases and build trustworthy relations to become an advantageous foundation for further sales.

Convert Visitors Even if Seems to Be Too Late


Effectively follow the customers that visited your web store month ago or even more.


It’s never too late. This expression suites the situation when some customers visited your online store long ago for the last time. Did you know that 63% of people asking for the information on your company today will buy from you in 3 month, and 20% of them will make their first purchase only one year later.

So, do not hesitate to notify such customers if you have some valuable information, including new arrivals, latest discounts, etc. Let them recall your brand and look around once again. Perhaps, customers will find the products they missed last time.

The Last Customer Activity trigger event allows you to automatically send follow up email to the customers that abandoned your online store for some time. You can set any last time activity term and differentiate email templates for recent or old customers.


As you certainly know, it is much simpler to sell to existing customers that cost several times less than the acquisition of a new buyer. So, take advantage of this functionality and make more sales.


  • Events to follow up
  • Follow up email management
  • User experience enhancement
  • Follow up conditions

Events to follow up

A selection of events that work as perfect excuses to either start a conversation or keep it going

Events to follow up | A selection of events that work as perfect excuses to either start a conversation or keep it going

Follow up email management

WYSIWYG editor allows writing email templates without any knowledge of HTML

Follow up email management | WYSIWYG editor allows writing email templates without any knowledge of HTML

User experience enhancement

Events, corresponding templates, and follow up settings are accessible from a single backend location

User experience enhancement | Events, corresponding templates, and follow up settings are accessible from a single backend location

Follow up conditions

Specific conditions may be set up to narrow down the cases that require a follow up

Follow up conditions | Specific conditions may be set up to narrow down the cases that require a follow up

Feature Highlights

Check out selected features below or view documentation for a full feature list

  • Key applications

    Include abandoned cart recovery, review requests, transactional emails, customer re-engagement, and birthday greetings

  • Targeting options Screen

    Custom conditions allow to differentiate emails by customer group, by cart and product conditions.

  • Scheduling options Screen

    A follow-up email may be sent any time after the trigger event has happened (in case of a birthday - before the event)

  • Consecutive emails

    A number of consecutive emails may be scheduled for any given trigger event

  • Test mode

    When activated, all follow ups are redirected to admin to get a feeling of how’s everything working

  • Built-in email templates Screen

    Several templates have been prepared based on best industry practices. Those may not be a perfect match, but will save some start-up time.

  • Coupon codes

    An integration with Coupon Code Generator allows to use custom variables to automatically generate and paste coupons into emails.

  • Writing tools Screen

    WYSIWYG editor allows to write emails without any knowledge of HTML

  • Mail log Screen

    Allows to track and manage sent and scheduled emails from a single table

  • Mass action Screen

    Allows to send, cancel, or delete multiple emails from mail log

Vitaly Verbitsky | VP Partnership and Sales

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Vitali Verbitsky
  • Reviews (5)
  • Customer Questions & Answers (3)

Common rating

4.8 of 5 stars

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Feb 22, 2017

The most user-friendly interface I've seen

The most user-friendly interface I've seen among similar extensions.
Rock-solid and easy to use. Looking forward to new features and improvements promised by their support!

Kate Williams

Jan 31, 2017

Very good extension!

A very friendly user interface. The module works without any issues and support team was very helpful and quick.


Nov 21, 2016

Love it

I am using this module together with Coupon Code Generator to send coupon codes. I should say I see good results! The module saves me a great lot of time now. I had had to do it all manually before.
I love this mod and recommend it to all store admins! :-)


Sep 2, 2016

All in one solution

I like that it's got several uses built into one product. Right now I'm using it for abandoned carts only, but as soon as I got time I'll add reviews and probably some kind of reminder emails. And I won't have to buy any more extension to do that. Thanks guys!

Phil T.

Jun 6, 2016

A huge leap ahead!

The rules and their conditions look like they are Really made for ordinary people, not just for developers (yes yes! finally!), which is a huge improvement since Follow Up Email for Mag1.
Using the module for several months already, never had any problems!
I run Magento 1.X. Will my currently installed extensions from aheadWorks work in Magento 2?
Due to a significant difference between Magento 1 and Magento 2 branches, the extensions for M1 will not work in M2.
However, the owners of the extensions by aheadWorks for Magento 1 can use coupon 2M2 to get 25% Off discount on purchase of any extensions by AW for M2
Hi, I want to purchase this extention for our magento 2 website. However during the purchase I have to enter our url. Does this extention only work on 1 installation? Because we have a development environment and a production environment.
Our EULA allows using the extensions on a single production and as many dev or staging sites as you need without a need of purchasing an extra license.
Which URL do I specify on checkout if I've got only a development store at the moment?
You need to enter a final address of the site when it will go live.

If the domain name is still under consideration at the moment of purchase, you can enter an address of your dev environment. In this case, don't forget to contact us when the final domain name has been registered: our support team will change it by your request.

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