Magento 2
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Customer Segmentation for Magento 2

Current extension version: 1.1.0

Segment customers according to their sales history, buying behavior and other particulars to further personalize their experience with your marketing campaigns.

  • Explicit utilization of Guest orders
  • Customer segments based on purchase track records and customer properties
  • Flexible and precise rulemaking for segmentation
  • Integration with Cart Price Rules and Native Magento newsletter
  • Integration with Automatic Related Products, Rich Banner Slider and other extensions from Aheadworks
Triple the benefits! Buy 3 modules and save up to 15%
  • [M2] Customer Segmentation $199
    Support period
  • [M2] Follow Up Email $399
    Support period
  • [M2] Automatic Related Products $299
    Support period
  • -0%
45-Day Money Back
Free Installation
90-Day Free Support
free lifetime updates
Segments List | Browse your customer segments; edit segments individually or in bulk.

Segments List

Edit/New Segment | Add description to the segment; configure segment settings.

Edit/New Segment

Segment conditions | Create the rule for segmentation; use quick check for customer validation for segmentation.

Segment conditions

Matched customers | Browse customers who fall under the segmentation rule; move selected customers to groups or export to CSV/XML.

Matched customers

Newsletter integration | Assign queued newsletters to selected segments of customers.

Newsletter integration

Cart Price Rules integration | Assign cart price rules to selected segments of customers.

Cart Price Rules integration


How Magento 2 Customer Segmentation works

Magento 2 Customer Segmentation And Personalization Extension
Ultimate use of data
Do not force customers to register to align to your segmentation strategy
Best Customer Groups Segmentation Module For Magento 2
Improved segmentation rules
Fine-tune the rules for accurate customer segmentation
Easy Customer Segmentation Magento 2 Extension By Aheadworks
Extensive integration capabilities
Personalise customers’ experience on your Magento store

How Magento Customer Segmentation works

Spend little but powerful effort on segmenting your customers with our Magento 2 Customer Segmentation extension and focus more on your marketing strategies for complete customer satisfaction. Free yourself of routine rules adjustment to data storage nuances for unregistered, logged out and guest shoppers. Magento 2 Customer Segments does it for you and brings forward a simple yet smart module to draw most demanded segmentation conditions as per our in-house research. Have your Magento store as much for your customers as it could be.

Segment and Rule

Smart data operation
Take advantage of our single list of both registered and guest users for faster access to data, fewer collisions and extended list of queries available for segmentation.
User association via Email
Reduce churn and trace your customers’ purchases, whether registered or guest ones, using their email address only.
Customers inside-out
Get use of as much information about your customers as they leave on the store: sales history, address, personal details and etc.
Plausible rules
Create rules for segmentation which meet customers’ needs, buying behavior and degrees of bonding with brands, demographic and economic peculiarities and more.
Effective validation and personalisation
Increase conversion rates and customer retention by applying the segments for further personalisation of your marketing promos and newsletters.
Cart Price Rules integration
Create targeted promos, discounts and vouchers which only segmented customers may apply at cart.
Native Magento Newsletter integration
Extend the out-of-the-box Magento functionality for addressed notification.
Move to Groups option
Re-/assign segmented customers to groups for advanced classification and management

Magento 2 Customer Segments Detailed Feature List

Data magic
  • Fast data processing
  • Clear data organisation
  • Guest-customers data use
  • Ultimate use of customer details
  • Quick customer validation by email
  • Plausible rules;
  • Impressive range of conditions
  • Segmentation by purchase track record
  • Segmentation by customer personal details
Other features
  • Export to CSV
  • Moving segments to groups
Need additional functionality
or futher customization of your products?

How Customer Segmentation Magento 2 beat competition:

  1. Optimized workflow

    Built upon most common use cases, the backend interface of our extensions echoes clearly the actual administrative workflow.

  2. Quality code

    Constantly seeking ways for improvement, we write clean code, subject to timely refactoring.

  3. Thorough testing

    Effective quality assurance employed, our extensions are customizable, scalable and fully Magento 2 compatible

Tanya Poleshchuk | Head of Customer Care

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Tanya Poleshchuk
  • Reviews (1)
  • Customer Questions & Answers (9)

Overall rating

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Sep 23, 2019

Really helpful

Very useful marketing tool that can be used for a number of purposes. I have created a discount policy for repeat purchases to reward my customers' loyalty and motivate them to buy even more. Looking forward to the integration with AW Follow Up Email to configure targeting email campaigns.
Great customer support as well. We had a date issue that was cleaned up quickly by Aheadworks.
I want to add SKU in product conditions. However, the extension will only allow me to add Category or Attribute Set. How can I add product SKUs?
To make SKU or name, or any other product attribute visible in conditions its "Use for Promo Rule Conditions" option should be enabled in:
admin -> Stores -> Attributes -> Product -> required attribute -> Storefront Properties
During the purchase I have to enter our url. Does this extension only work on 1 installation? Because we have a development environment and a production environment.
Our EULA allows using the extensions on a single production and as many dev or staging sites as you need without a need of purchasing an extra license.
Does it support multi-store?
Yes, it does. It is possible to configure the extension separately for different websites.
What is aheadworks policy on supporting its modules? Specifically if a security vulnerability is found will aheadworks create a patch?
Our extensions come with included support period and we are able to provide technical assistance when the support is active.
As for security vulnerabilities and bugs, we are trying our best to fix them free of charge regardless of the support period status.
This extension for Magento 2 supports Saudi riyal currency and Arabic Language?
If your currency and language is natively supported by Magento 2, the extension will also support it.
However, to work with RTL most likely some style adjustments will be required and you will need to translate some options the same way as you did with your Magento.
Does the extension support full page caching?
Since full page cache is a native Magento 2 feature, all our extensions for this platform support it.
I run Magento 1.X. Will my currently installed extensions from aheadWorks work in Magento 2?
Due to a significant difference between Magento 1 and Magento 2 branches, the extensions for M1 will not work in M2.
However, the owners of the extensions by Aheadworks for Magento 1 can get 25% discount on purchase the same extensions by AW for M2
Which URL do I specify on checkout if I've got only a development store at the moment?
You need to enter a final address of the site when it will go live.

If the domain name is still under consideration at the moment of purchase, you can enter an address of your dev environment. In this case, don't forget to contact us when the final domain name has been registered: our support team will change it by your request.
I run Magento 2 on AWS with ELB (Elastic Load Balancers) do I need a license per EC2 instance? They are all behind the same domain.
Such setup is considered to be a single Magento environment, so you need only one license.

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