Customer Attributes release

Magento 2
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Customer Segmentation for Magento 2

Customer Segmentation for Magento 2

Current extension version: 1.0.2

Segment customers according to their sales history, buying behavior and other particular details to further personalize their experience with your marketing campaigns.

  • Explicit utilization of Guest orders;
  • Customer segments based on purchase track records and customer properties;
  • Flexible and precise rulemaking for segmentation;
  • Integration with Cart Price Rules and Native Magento newsletter.
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Segments List | Browse your customer segments; edit segments individually or in bulk.

Segments List

Edit/New Segment | Add description to the segment; configure segment settings.

Edit/New Segment

Segment conditions | Create the rule for segmentation; use quick check for customer validation for segmentation.

Segment conditions

Matched customers | Browse customers who fall under the segmentation rule; move selected customers to groups or export to CSV/XML.

Matched customers

Newsletter integration | Assign queued newsletters to selected segments of customers.

Newsletter integration

Cart Price Rules integration | Assign cart price rules to selected segments of customers.

Cart Price Rules integration


How Magento 2 Customer Segmentation works

Ultimate use of data
Do not force customers to register to align to your segmentation strategy
Improved segmentation rules
Fine-tune the rules for accurate customer segmentation
Extensive integration capabilities
Personalise customers’ experience on your Magento store

How Magento Customer Segmentation works

Spend little but powerful effort on segmenting your customers with our Magento 2 Customer Segmentation extension and focus more on your marketing strategies for complete customer satisfaction. Free yourself of routine rules adjustment to data storage nuances for unregistered, logged out and guest shoppers. Magento 2 Customer Segments does it for you and brings forward a simple yet smart module to draw most demanded segmentation conditions as per our in-house research. Have your Magento store as much for your customers as it could be.

Segment and Rule

Smart data operation
Take advantage of our single list of both registered and guest users for faster access to data, fewer collisions and extended list of queries available for segmentation.
User association via Email
Reduce churn and trace your customers’ purchases, whether registered or guest ones, using their email address only.
Customers inside-out
Get use of as much information about your customers as they leave on the store: sales history, address, personal details and etc.
Plausible rules
Create rules for segmentation which meet customers’ needs, buying behavior and degrees of bonding with brands, demographic and economic peculiarities and more.
Effective validation and personalisation
Increase conversion rates and customer retention by applying the segments for further personalisation of your marketing promos and newsletters.
Cart Price Rules integration
Create targeted promos, discounts and vouchers which only segmented customers may apply at cart.
Native Magento Newsletter integration
Extend the out-of-the-box Magento functionality for addressed notification.
Move to Groups option
Re-/assign segmented customers to groups for advanced classification and management

Magento 2 Customer Segments Detailed Feature List

Data magic
  • Fast data processing;
  • Clear data organisation;
  • Guest-customers data use;
  • Ultimate use of customer details;
  • Quick customer validation by email.
  • Plausible rules;
  • Impressive range of conditions;
  • Segmentation by purchase track record;
  • Segmentation by customer personal details.
  • Cart Price Rules;
  • Native Magento Newsletter.
Other features
  • Export to CSV;
  • Moving segments to groups.
Need additional functionality
or futher customization of your products?

How does the Customer Segments Magento 2 beat the competition?

  1. Optimized workflow

    Built around most common use cases, the backend interface closely matches the actual admin workflow

  2. Quality code

    We write clean and highly customizable code complemented with full technical documentation

  3. Unit tests

    Allow checking compatibility with Magento versions, which is helpful during the customization process

Tanya Poleshchuk | Head of Customer Care

Any questions?

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Tanya Poleshchuk
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