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Advanced Reports for Magento 2

5 out of 5 stars

5 out of 5 stars

Magento Editions Compatibility:

  • Community: 2.1.X - 2.2.X
  • Enterprise: 2.1.X - 2.2.X

Advanced Reports for Magento 2

Current extension version: 2.5.2

An analytical tool that provides a clear view of various performance areas and allows to run a quick evaluation of your business.

  • 17 reports to explore sales over time, break it down by category and product
  • Report drill down to explore data in more detail with each click
  • Visual graphs to illustrate trends within each report
  • Fastest reporting tool for the order-heavy stores
  • Interactive charts with markers and multiple parameters available
  • Customer segmentation by group
  • Compare reporting periods to get the better understanding of store performance
  • 45-Day Money Back
  • Free Installation
  • 90 -Day Free Support
  • Free Lifetime Updates

How Advanced Reports Magento 2 extension beat the competition?

  1. Optimized workflow

    Built around most common use cases, backend interface closely matches actual admin workflow

  2. Extensive testing

    Our quality assurance guarantees extensions that are compatible, customizable, and scalable

  3. Quality code

    We write clean code complete with full technical documentation - just waiting to be altered

Experience the extension first hand!

Pick a quick tutorial to learn about various aspects of this extension.

How Magento 2 Advanced Reports works

This Magento 2 report extension has a number of reports, each monitoring a different performance aspect. Each report is represented through a visual graph and a data table. The graph is for quick assessment. If it reveals any irregularities, then a table may be used for more details.

Case Studies on how to :

Understand what works and increase conversion

Doing ecommerce is all about increasing conversion. Each day we strive for better KPI. And each time processes and strategies change we need a tool to estimate what has been done, to understand what has to be done.

That's where Traffic and Conversions report by Aheadworks shines. It allows estimating marketing team performance with three simple yet effective steps.

Step 1 Apply changes

Maybe new responsive theme for the store, wishlist enhancements, sales campaign, of new banner, anything that helps you drive the sales.

Step 2 Conversion by period

Visit Traffic and Conversions report to see increase compared to previous periods. Break the reporing period by week or day and apply filters.

Step 3 Conversion by products in period

Click the part of the reporting period to get to the 'Product Conversion' report. Here you can see what product pages customers visited and how many times these products have been purchased.

Step 4 Individual product conversion

Click the product to see a day-by-day breakdown of its performance. And understand how much did you earn with the special price applied.

The report proves to be an invalueable tool for tracking effectiveness of every major and minor change you have made. Whether it is a new theme, or sales campaign, or just a single banner, - with Traffic and Conversions report you get a real time data on how well it performed.

Get Accurate and Fast Reporting for Large Stores


Ensure accurate data reporting for average and big online stores within a reasonable time.


Forecasting demand, optimizing prices, and increasing profits are the goals perfectly applicable to any business, but they are just impossible without proper and accurate reporting tools.

However, this initially difficult task appears to become even more complex referred to middle and large companies or even enterprises. Immense amounts of orders, customers, invoices, etc., in such stores, sometimes break data processing or slow it down incredibly.

Magento 2 Advanced Reports avoids this hurdle due to data indexation. All the reports use pre-generated data and are rendered much faster without delays or breaks. Default data reindexation happens daily, so all the provided reports meet the requirement for real-time analytics. Additionally, you can reindex data manually anytime you need to update the source data.


According to our investigations, the stores with more than 200 thousand orders are processed fluently by the extension and without any performance issues. This way, Advanced Reports is perfectly suitable for middle and large Magento 2 stores.

Get More Business Information with Extra Metrics


Take advantage of the extra metrics in order to obtain additional business information immediately.


Magento provides a lot of valuable original data by default, including revenue totals and subtotals, tax amounts, items sold totals, different kinds of prices, etc. But sometimes you need to receive some aggregate or extra metrics automatically and immediately without any additional calculations. So, in addition to the above data Advanced Reports for Magento 2 also provides several custom metrics related to sales averages and profits.

Average Order Amount. Usually average order amounts are related to different customer groups and their purchasing patterns. There are two general ways to increase AOV: you can either make customers get more items in one order or purchase more expensive products. This way, AOV is extremely valuable for sales and promotional campaigns when you need to compare the metric before and after. Advanced Reports allows you to track AOVs closely and respond to possible decreases immediately.

Average Final Item Price. Quite similar to AOV by the business logic is the average final item price metric. Often, especially during sales, average item prices decrease as a result of price cuts, but the average number of bought items need to exceed that deduction to make sales a success. So, you need to follow this indicator at this time, and Advanced Reports is a great tool for that.

Total Profit by Products. Bestselling products are not usually most profitable ones and despite high revenues may generate only limited amounts of profit. Meanwhile, some midrange items requiring much less efforts and investments may provide more profit through comparatively average revenues. Total Profit is the metric allowing you to distinguish those products with better profits and focus on them beneficially.

Total Margin by Products. Profitability is the most important parameter of any successful profit-oriented business. The difference between the items with biggest profits and best profitability is just like between an effect and potential. If used properly, the items with best margins are extremely efficient sources of profit. Advanced Reports allows you to distinguish most profitable products among existing and newly added items on the fly. This way, you get a chance to constantly improve product catalogs adding more and more profitable products knowingly.


All the additional metrics provided by the Magento 2 report extension are directly connected with the success of your business and extremely important for tracking allowing you to make really grounded decisions.

Take Advantage of the Intuitive User Experience and Advanced Usability


Get instant access to the required information fluently and save time when reading multiple reports.


In addition to the accuracy of data and excellent performance the Advanced Reports for Magento 2 extension also provides users with the great UX and usability facilities.

Accessibility and navigation. Admins have a direct access to the provided reports either from the main Magento menu or from the built-in extension’s menu. Certain reports are directly linked to primary Magento data. For example, if you need to clarify some additional order, product or customer attributes, the Magento 2 Sales Detailed report allows you to enter those sections right from the report grid. The module also provides admins with the ability to create Magento 2 custom reports with bookmarks and track only the data they need without any distracting information.

Visibility. All the provided reporting data is arranged and displayed in the most demonstrative manner. In particular, the totals in charts and total dashboards right below the charts are presented in own colors for better perception. On the mouse hover chart markers display the information related to the highlighted analytical period and so on.

Design. Convenient built-in calendars enable customers to switch between the analyzed periods easily.


Clear and convenient Magento 2 reports save a lot of time and efforts on data navigation, information analysis and interpretation.

  • Customer Sales NEW!
  • Abandoned Carts
  • Sales by Location
  • Product performance
  • Sales overview
  • Sales detailed
  • Sales by product attributes
  • Sales by payment type
  • Flexible calendar
  • Report grid bookmarks
  • Profit calculation
  • Traffic and Conversions
  • Customer group segmentation
  • Compare reporting periods

Customer Sales NEW!

to segment customers by the amount spent

Customer Sales NEW! | to segment customers by the amount spent

Abandoned Carts

provides cart abandonment statistics

Abandoned Carts | provides cart abandonment statistics

Sales by Location

allows identifying the best buying countries to plan ad campaigns

Sales by Location | allows identifying the best buying countries to plan ad campaigns

Product performance

allows to investigate any period and see what was driving the sales, which in this particular week is classroom supplies

Product performance | allows to investigate any period and see what was driving the sales, which in this particular week is classroom supplies

Sales overview

allows to monitor general performance and to spot performance deviations, like a one week spike in this screenshot

Sales overview | allows to monitor general performance and to spot performance deviations, like a one week spike in this screenshot

Sales detailed

sales per single item per customer.

Sales detailed | sales per single item per customer.

Sales by product attributes

sales statistics for any given attribute or attribute combination

Sales by product attributes | sales statistics for any given attribute or attribute combination

Sales by payment type

number of orders placed and items ordered per payment method

Sales by payment type | number of orders placed and items ordered per payment method

Flexible calendar

with a set of pre-defined report periods

Flexible calendar | with a set of pre-defined report periods

Report grid bookmarks

any filter or table adjustments can be saved for quick access

Report grid bookmarks | any filter or table adjustments can be saved for quick access

Profit calculation

total revenue, total cost, total profit and total margin are available in the Product Performance report

Profit calculation | total revenue, total cost, total profit and total margin are available in the Product Performance report

Traffic and Conversions

unique page visits to orders placed ratio

Traffic and Conversions | unique page visits to orders placed ratio

Customer group segmentation

to get more precise sales data

Customer group segmentation | to get more precise sales data

Compare reporting periods

to understand sales trends

Compare reporting periods | to understand sales trends
Feature Highlights

Check out selected features below or view documentation for a full feature list


  • Fastest reporting extension out there

    2.0.0 version brings indexation into play. Meaning that all the report data comes pre-generated, and when you load a report the data is displayed at your screen without addressing the store server to gather everything from the scratch. By default reports are reindexed once a day, meaning you can always count that the sales from yesterday will be up-to-date.

  • Great for large stores

    Advanced Reports extension was built to work with vast number of orders and it is the only extension that does. On a decent server hardware indexation of 200k+ orders should not take more than a couple of minutes. It means that generating a report for the order-heavy store will NOT result in an extreme load on a server and a possible downtime.


  • Sales overview report Screen

    illustrates general store performance by monitoring overall sales numbers

  • Product performance report Screen

    splits total sales by product and allows to trace the performance of each individual product. Comes with profit and margin calculation

  • Sales by category report Screen

    splits sales by category with a number of different stats available to compare category performance

  • Sales detailed Screen

    offers a sales breakdown by item sold per customer

  • Sales by Location Screen

    includes sales drill-down by state/region and city. Get the idea of the most relevant sales opportunities by location

  • Abandoned Carts Screen

    see the results of your marketing activities by tracking number of abandoned carts, lost revenue and abandonment rate

  • Sales by coupon code report Screen

    shows the number of orders and sales details resulting from coupon usage, allows to track the success of coupon-based promotions

  • Sales by payment type report Screen

    displays sales data grouped by payment methods

  • Sales by manufacturer report Screen

    displays sales data grouped by manufacturer

  • Sales by product attributes Screen

    sales statistics for any given attribute or attribute combination

  • Traffic and Conversions Screen

    unique page visits to orders placed ratio. Featuring three interconnected reports: by period, products in period, particular product performance.

  • Customer Sales NEW! Screen

    Segment customers by the total sales for specified period. Understand what segment brings the most revenue. Edit and add new segments as you introduce new promotional campaigns. Get to the customer details page right from the report chart.


  • Charts

    Help representing the data cutting administration time and allowing for quick evaluation of the situation at a glance.

  • Adjustable charts Screen

    Add more data to the chart as you assess store performance. Each report comes with a specific set of parameters including: number of items ordered, subtotal, tax, and discounts.

  • Color code

    Each chart parameter comes with a distinctive color code bringing more to data visualization.

  • Compare periods Screen

    Compare sales data for different periods and see the difference and trends on a graph.

  • Data totals toolbar

    The most important report details, such as order totals, number of items ordered, number of orders placed, are now represented within a distinctive block below the report chart.

  • Chart markers Screen

    Hover over a marker to get an overview of the corresponding reporting period.

  • Profit calculation

    Calculate profit and profit margin for each product.

User experience and interface

  • Navigate though reports drill-down

    Each report has a number of sub-levels. Thus clicking a date range in Sales Overview report table takes you to the Product Performance report for this date range.

  • Apply filters Screen

    Each report comes with a corresponding set of filters. You can filter data by: customer group, SKU, any of the totals available, discounts applied, and many more.

  • Sort by column

    Advanced Reports use the most recent Magento practices in user interface, making all the report table columns sortable allowing for convenient data representation.

  • Customize report table

    Think some columns of the report table are excessive? You can remove almost any report table column, add the relevant ones for the current task, or change the column order for a perfect fit.

  • Individual report settings

    Configure what order statuses should be processed by a particular report.

  • Customer group filters Screen

    Filter reporting data by customer group to get better targeted sales perspective.

  • Adjust date and time scale

    Flexible calendar allows viewing data for a custom period and splitting the period by weeks, days, etc. Moreover, selected period and scale remain the same as you move between the reports.

  • Export data

    Any report may be exported as either a CSV or an Excel file.

  • Look for details

    Data represented in the report tables is interconnected with Magento entities. Clicking order ID gets you to the order details page, clicking an item gets you to the product setting etc.

  • Save bookmarks Screen

    Having customized the report table and applied filters you can save it as a bookmark to quickly load whenever required. You can have a bookmark for any situation and any report.

Vitaly Verbitsky | VP Partnership and Sales

Any questions?

I’ll be happy to tell you more
about our products!

Let's get in touch!

Vitali Verbitsky
  • Reviews (7)
  • Customer Questions & Answers (5)

Common rating

5 of 5 stars

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Aheadworks Co. does NOT edit the reviews and posts them as written by the reviewer.

In addition, if you have any questions on the products – the compatibility, the functionality, or anything else – please do not submit them through a product review. We are glad to answer them in Aheadworks Forum.

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Nov 20, 2017

Really like this extension!

Very useful tool for monitoring sales and promos with coupons and tracking abandonment rate for shopping cart.
We use it together with Follow Up Email and can definitely see increase in sales.


Nov 17, 2017

Excellent support and great module

I just realized I purchased an amazing extension!!!
Thanks to Aheadworks for brilliant support and for the advice. This extension is what I really needed for my project. Perfect design, all needed functionality in one extension.
Definitely worth its price


Oct 27, 2017

Very useful

I've just bought your Advanced Reports for Magento 2.
I like that you can retrieve sales by combination of attributes and track sales and promos results.

Happy Customer

Feb 14, 2017

Exellent add-on!

Great interface, relevant data, works quickly.
What else do you need from a reporting tool?


Dec 2, 2016

Quick and trustworthy

The interface is great, it's very to jump from one reprot to another.
Works really quick and more cpu-efficient comparing to AdvReports on Magento 1.
Also, aheadwoerks support is very friendly as always ;)


Nov 15, 2016


We bought this extension after we had moved to Magento 2 and we are quite happy with it.
Drill down option is very handy and besides, aheadWorks team promised to add the margin report soon.
Their products are really good and the team is really professional.
Strongly recommended! ;)


Jun 9, 2016

good, waiting for more

we had these reports for magento 1, now changed for magento 2. works as promised, even seems a little faster than was on magento 1. we hope to see more reports in the future release and to see added some functionality for comparison and analysis. otherwise we are happy with this extension

I run Magento 1.X. Will my currently installed extensions from aheadWorks work in Magento 2?
Due to a significant difference between Magento 1 and Magento 2 branches, the extensions for M1 will not work in M2.
However, the owners of the extensions by aheadWorks for Magento 1 can use coupon 2M2 to get 25% Off discount on purchase of any extensions by AW for M2
Hi, I want to purchase this extention for our magento 2 website. However during the purchase I have to enter our url. Does this extention only work on 1 installation? Because we have a development environment and a production environment.
Our EULA allows using the extensions on a single production and as many dev or staging sites as you need without a need of purchasing an extra license.
Which URL do I specify on checkout if I've got only a development store at the moment?
You need to enter a final address of the site when it will go live.

If the domain name is still under consideration at the moment of purchase, you can enter an address of your dev environment. In this case, don't forget to contact us when the final domain name has been registered: our support team will change it by your request.
Is there an option to include a field for Payment Gateway, when producing a sales report? I would like to have information showing payment coming from Paypal or SagePay. And not only Credit card (Saved) & Check / Money order
Is this possible?
The information about payment method is taken from the actual orders, so it will show all methods which were used in the selected period, exactly how they are displayed in the orders, even if that payment method is inactive or has been renamed.
We need a conversion report. When are you planning to implement it?
The Conversion report will be implemented in the upcoming version of the extension.

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