What else do you need from a reporting tool?
Current extension version: 2.5.0
An analytical tool that provides a clear view of various performance areas and allows to run a quick evaluation of your business.
Built around most common use cases, backend interface closely matches actual admin workflow
Our quality assurance guarantees extensions that are compatible, customizable, and scalable
We write clean code complete with full technical documentation - just waiting to be altered
This Magento 2 report extension has a number of reports, each monitoring a different performance aspect. Each report is represented through a visual graph and a data table. The graph is for quick assessment. If it reveals any irregularities, then a table may be used for more details.
Case Studies on how to :
Doing ecommerce is all about increasing conversion. Each day we strive for better KPI. And each time processes and strategies change we need a tool to estimate what has been done, to understand what has to be done.
That's where Traffic and Conversions report by Aheadworks shines. It allows estimating marketing team performance with three simple yet effective steps.
Maybe new responsive theme for the store, wishlist enhancements, sales campaign, of new banner, anything that helps you drive the sales.
Visit Traffic and Conversions report to see increase compared to previous periods. Break the reporing period by week or day and apply filters.
Click the part of the reporting period to get to the 'Product Conversion' report. Here you can see what product pages customers visited and how many times these products have been purchased.
Click the product to see a day-by-day breakdown of its performance. And understand how much did you earn with the special price applied.
Ensure accurate data reporting for average and big online stores within a reasonable time.
Forecasting demand, optimizing prices, and increasing profits are the goals perfectly applicable to any business, but they are just impossible without proper and accurate reporting tools.
However, this initially difficult task appears to become even more complex referred to middle and large companies or even enterprises. Immense amounts of orders, customers, invoices, etc., in such stores, sometimes break data processing or slow it down incredibly.
Magento 2 Advanced Reports avoids this hurdle due to data indexation. All the reports use pre-generated data and are rendered much faster without delays or breaks. Default data reindexation happens daily, so all the provided reports meet the requirement for real-time analytics. Additionally, you can reindex data manually anytime you need to update the source data.
According to our investigations, the stores with more than 200 thousand orders are processed fluently by the extension and without any performance issues. This way, Advanced Reports is perfectly suitable for middle and large Magento 2 stores.
Take advantage of the extra metrics in order to obtain additional business information immediately.
Magento provides a lot of valuable original data by default, including revenue totals and subtotals, tax amounts, items sold totals, different kinds of prices, etc. But sometimes you need to receive some aggregate or extra metrics automatically and immediately without any additional calculations. So, in addition to the above data Advanced Reports for Magento 2 also provides several custom metrics related to sales averages and profits.
Average Order Amount. Usually average order amounts are related to different customer groups and their purchasing patterns. There are two general ways to increase AOV: you can either make customers get more items in one order or purchase more expensive products. This way, AOV is extremely valuable for sales and promotional campaigns when you need to compare the metric before and after. Advanced Reports allows you to track AOVs closely and respond to possible decreases immediately.
Average Final Item Price. Quite similar to AOV by the business logic is the average final item price metric. Often, especially during sales, average item prices decrease as a result of price cuts, but the average number of bought items need to exceed that deduction to make sales a success. So, you need to follow this indicator at this time, and Advanced Reports is a great tool for that.
Total Profit by Products. Bestselling products are not usually most profitable ones and despite high revenues may generate only limited amounts of profit. Meanwhile, some midrange items requiring much less efforts and investments may provide more profit through comparatively average revenues. Total Profit is the metric allowing you to distinguish those products with better profits and focus on them beneficially.
Total Margin by Products. Profitability is the most important parameter of any successful profit-oriented business. The difference between the items with biggest profits and best profitability is just like between an effect and potential. If used properly, the items with best margins are extremely efficient sources of profit. Advanced Reports allows you to distinguish most profitable products among existing and newly added items on the fly. This way, you get a chance to constantly improve product catalogs adding more and more profitable products knowingly.
All the additional metrics provided by the Magento 2 report extension are directly connected with the success of your business and extremely important for tracking allowing you to make really grounded decisions.
Get instant access to the required information fluently and save time when reading multiple reports.
In addition to the accuracy of data and excellent performance the Advanced Reports for Magento 2 extension also provides users with the great UX and usability facilities.
Accessibility and navigation. Admins have a direct access to the provided reports either from the main Magento menu or from the built-in extension’s menu. Certain reports are directly linked to primary Magento data. For example, if you need to clarify some additional order, product or customer attributes, the Magento 2 Sales Detailed report allows you to enter those sections right from the report grid. The module also provides admins with the ability to create Magento 2 custom reports with bookmarks and track only the data they need without any distracting information.
Visibility. All the provided reporting data is arranged and displayed in the most demonstrative manner. In particular, the totals in charts and total dashboards right below the charts are presented in own colors for better perception. On the mouse hover chart markers display the information related to the highlighted analytical period and so on.
Design. Convenient built-in calendars enable customers to switch between the analyzed periods easily.
Clear and convenient Magento 2 reports save a lot of time and efforts on data navigation, information analysis and interpretation.
Check out selected features below or view documentation for a full feature list
2.0.0 version brings indexation into play. Meaning that all the report data comes pre-generated, and when you load a report the data is displayed at your screen without addressing the store server to gather everything from the scratch. By default reports are reindexed once a day, meaning you can always count that the sales from yesterday will be up-to-date.
Advanced Reports extension was built to work with vast number of orders and it is the only extension that does. On a decent server hardware indexation of 200k+ orders should not take more than a couple of minutes. It means that generating a report for the order-heavy store will NOT result in an extreme load on a server and a possible downtime.
illustrates general store performance by monitoring overall sales numbers
splits total sales by product and allows to trace the performance of each individual product. Comes with profit and margin calculation
splits sales by category with a number of different stats available to compare category performance
offers a sales breakdown by item sold per customer
includes sales drill-down by state/region and city. Get the idea of the most relevant sales opportunities by location
see the results of your marketing activities by tracking number of abandoned carts, lost revenue and abandonment rate
shows the number of orders and sales details resulting from coupon usage, allows to track the success of coupon-based promotions
displays sales data grouped by payment methods
displays sales data grouped by manufacturer
sales statistics for any given attribute or attribute combination
unique page visits to orders placed ratio. Featuring three interconnected reports: by period, products in period, particular product performance.
Segment customers by the total sales for specified period. Understand what segment brings the most revenue. Edit and add new segments as you introduce new promotional campaigns. Get to the customer details page right from the report chart.
Help representing the data cutting administration time and allowing for quick evaluation of the situation at a glance.
Add more data to the chart as you assess store performance. Each report comes with a specific set of parameters including: number of items ordered, subtotal, tax, and discounts.
Each chart parameter comes with a distinctive color code bringing more to data visualization.
Compare sales data for different periods and see the difference and trends on a graph.
The most important report details, such as order totals, number of items ordered, number of orders placed, are now represented within a distinctive block below the report chart.
Hover over a marker to get an overview of the corresponding reporting period.
Calculate profit and profit margin for each product.
User experience and interface
Each report has a number of sub-levels. Thus clicking a date range in Sales Overview report table takes you to the Product Performance report for this date range.
Each report comes with a corresponding set of filters. You can filter data by: customer group, SKU, any of the totals available, discounts applied, and many more.
Advanced Reports use the most recent Magento practices in user interface, making all the report table columns sortable allowing for convenient data representation.
Think some columns of the report table are excessive? You can remove almost any report table column, add the relevant ones for the current task, or change the column order for a perfect fit.
Configure what order statuses should be processed by a particular report.
Filter reporting data by customer group to get better targeted sales perspective.
Flexible calendar allows viewing data for a custom period and splitting the period by weeks, days, etc. Moreover, selected period and scale remain the same as you move between the reports.
Any report may be exported as either a CSV or an Excel file.
Data represented in the report tables is interconnected with Magento entities. Clicking order ID gets you to the order details page, clicking an item gets you to the product setting etc.
Having customized the report table and applied filters you can save it as a bookmark to quickly load whenever required. You can have a bookmark for any situation and any report.
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