Market Segmentation Suite
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The Market Segmentation Suite Magento extension allows you to group customers in segments according to their interests, buying behavior, location, etc., as well as target orders and save them to reuse later. With the help of the module, you can identify whom you offer your products to and focus your marketing efforts on specific groups.
Choose the criteria for segmentation rules to target customers or orders in the backend. You can create segmentation groups based on order/shopping cart details, product and customer personal information. The rules are applied to separate customers and orders grids added by the module in the admin panel.
To give some simple examples of the possibilities, you can segment
- customers from the US who have spent more than $300 and viewed a product more than 2 times; or
- customers from a specific ZIP code with a shopping cart value less than $100 who have viewed a product X; or
- customers within a certain group from a certain country with certain item(s) in the shopping cart.
The list of customers/orders obtained after segmentation can be saved and used later to develop customized marketing programs and allocate marketing resources to best effect.
Unlimited number of rules for segmentation
Set up targeting rules based on multiple conditions encompassing one or many of these broad parameters.
- Customer personal details including:
- date of birth
- store of registration
- Newsletter subscription details
- Product details including:
- view and order history
- shopping cart items
- wishlist records
- Order information:
- orders qty
- sales amount
- purchased qty
- Shopping cart details including:
- grand total
- number of different products
- total items qty
The Market Segmentation Suite module adds separate customers and orders grids to the backend where you can apply any rule and view results of segmenting.
Export segmented lists into CSV/XML
Use results of any segmentation whenever you want for precision targeting - export them into the CSV/XML files with one simple click.
Re-index rules for faster work
Since version 2.0, you can re-index segmentation rules for faster and more stable work of the module. The extension can process up to 100k of customers or orders and even more. The progress of re-indexing can be viewed in the backend as well.
The module is integrated with the following aheadWorks Magento extensions:
- Advanced Newsletter
Create highly targeted emails and send them to most interested audience.
- Points & Rewards
Change points balance of specific customers based on segmentation rule.
Show blocks to the relevant audience depending on their preferences.
- Follow Up Email
Create rules and follow up specific customers based on segmentation.
- Checkout Promo
Show promotional banners to targeted audience in shopping cart or during checkout.
Decide who can see this or that popup in your store.
- Order Tags
Tag orders according to segmentation rules and make the order page more informative.
Propel your e-commerce store to new heights in an auto-pilot mode with our Market Segmentation Suite extension.
Pretty useful itself, a must-have with other AW apps
However, if using it with other AW modules this module really shines. We have Follow Up and Newsletter, and with MSS recently added, the gain in flexibility is dramatic.
One extra option MSS needs bitterly is mass re-assigning customers to different groups. It would instantly take the usability another 3 levels up, AW, please, consider adding it!
makes the notifications more personal
easy to handle and very very helpful.
cool stuff !!!
Good but Not Great
I think this needs some love for the sticker price. I agree the name sounds very Enterprise/Big Business, but it falls a bit flat IMO
Precision Targeting - Fantastic Integration!
A really useful tool
I get it now.
Adds Functionality Not Readily Available to SME's
It's better you to use this extension with follow up mail, because the we can segment your customers and based on that you can send different set of mails to the customers
Absolutely very nice product
Very powerful when used with Follow-up Email
Very good marketing tool
It basically changed our Magento into super machine, and, now, we can provide targeted marketing to our clients
Great Tool for Marketing Analysis
And the integration with Follow Up Email extension makes this module even more greater.
I strongly suggest to all the ones that care about their customers, that have a marketing centric view of their business and/or that want to improve their CRM, to implement MSS + FUE as soon as possible!
Great work AheadWorks !
A very strong marketing tool
In a future version I would appreciate to have the option of creating a rule based on products that the customer actually bought as this is sort of a confirmed knowledge about that particular customer.
our marketing loves it!
Knowledge and Power!
We have barely tapped the use of this extension, but plan to put it to plenty of use in the future. The knowledge gained with this extension is invaluable.
Also, it is super easy to install!
Knowledge Base Articles
- Precisely Define the Audience for Your Rewards
- Advanced Targeting of Custom Emails with the Help of Market Segmentation Suite
- Market Segmentation Suite Provides Functionality for Advanced Targeting of Custom Static Blocks
- Address Your Marketing Efforts to Proper Audience With Market Segmentation Suite 2.0
- The First Major Update of the Year! Points for Clients’ Birthdays and Rewards for Target Audience
- Divide and conquer with the newest versions of our Magento extensions
- Bulk Updates of Magento Extensions
- Welcome our extensions compatible with Magento CE 184.108.40.206 and EE 220.127.116.11
- Market Segmentation Suite 1.1.3 released
- Market Segmentation Suite 1.1 released
Magento Editions Compatibility:
- Community: 18.104.22.168 - 22.214.171.124
- Enterprise: 126.96.36.199 - 188.8.131.52