Refer a Friend


Encourage customers to invite their friends to your store and reward them for contribution.
  • Community Edition
  • Enterprise Edition

Support period:
The product support covers the following:
  1. 1. access to the most recent version of the product (including new versions that come out during the period);
  2. 2. right to install the product on a single Magento instance at any time;
  3. 3. free technical support during the period.

Get 180/360 days of support at special price

Get 360 days of support at special price

Additional services:

Additional services:

  • Priority Support (Included)
  • Installation (Included)
  • Personal Account Manager (Included)


Refer a Friend Magento Extension
25 Reviews 4.9 / 5
  • Overview
  • 25 Reviews
  • Docs & FAQ
  • Compatibility

Smart Loyalty Program

Important note for users of Refer a Friend v.1.*: version 1.X and 2.X are not fully compatible. To find out more details, please read the description.


Advocacy is the end game of most marketing effort. Whether it be through unique portfolio, great customer service, or engaging content, once you’ve convinced customers to speak on your behalf you’ve gained one of the most powerful marketing tools available. Not only do referrals and personal recommendations enjoy a much higher conversion rate, they also attract higher quality customers and increased average order value.

Convincing your customers to become your advocates may take a lot of effort over a long period of time, but it does not have to be the case. What we have for you is an advocacy tool with a built-in loyalty program that rewards customers for inviting people to your store. Our Magento Refer a Friend extension comes with a full range of customization options, allowing you to set up the referral program in Magento to fit your business model and reward the type of behavior that suits you best.


Invite delivery
There is a number of options available for the customer to refer people to the store:

  • Using an invite form that sends a customizable message to a specific email;
  • Sharing an individual broadcast link generated by the store;
  • Posting to social media directly from customer area;

Landing page for the referral link is provided by the store owner.

Referral tracking
Invites are logged within the customer area, allowing the customer to see how many people have responded and the amount of bonuses earned.

Reward triggers
A customer may receive bonus for one of three things: number of customers attracted, amount they spent, or the number of items they bought. There is also an option to reward those who responded to an invite with a one-off reward upon sign up.

Reward calculation
You decide at what point the bonus is activated (e.g. per each 5 customer sign-ups or each $100 spent, etc.), whether it is going to be a fixed sum or a percentage discount, and how many times a customer will be able to earn the same bonus.

Bonus spending
Earned bonus may or may not be used together with a discount code, it may be limited to a certain percentage of cart total, and it is possible to allow bonuses only with purchases over a certain amount.

Multiple rules
Within this Magento referral extension an unlimited number of rules may create to be used at different times or even simultaneously. In case rules overlap we suggest assigning priority numbers for each rules to decide which goes first. There is also an option to define whether the rules are compounded or limited to the first one engaged.

Admin control
It is possible to edit the amount of bonus earned manually from backend.

Integration with other aW extensions

Using the Refer a Friend extension together with the below aW products opens extra possibilities.

One Step Checkout

One Step Checkout

Let clients use earned discounts for referred friends on the one step checkout page.

eCommerce Gamification Suite

eCommerce Gamification Suite

Reward game users with points for friends inviting.

Got Questions? Contact Us!


Do increase customer loyalty

Review by alex | Nov 1, 2014

Work as it should. Not a big price for this kind of quality. It have boosted customer loyalty,

Excellent extension!

Review by Adam | Mar 25, 2014

It works in fact similar to a small MLM structure. There were few problems with configuration but Customer Service was able to help me quick and efficient.
Great tool to increase your sales!

Great value for members marketing

Review by Stephen | Feb 9, 2014

Getting members to register and refer friends for discount incentives couldn't be easier, using simple link sharing with popular social media and through emails. Good tracking of the referred friends in customer accounts too.

A feature in the future I would like to see is to see a shorter or customizable broadcast link, such as simplifying the referral string to a certain amount of characters, etc.

Best recommendations

Review by Brock | Feb 4, 2014

We used to think that we can hardly involve our clients into any loyalty program or direct interaction with our brand. I may say, we were wrong. This extension works fine for us. We have a dozen of overactive participants and many periodical ones, but the number of new visitors and customers increased noticeably and we are happy. Only the иest recommendations for this extension.

A Must Have!

Review by Charchack | Jan 29, 2014

I recommend this plugin to all Magento store owners. Our own experience showed that this tool considerably increased the quantity of clients. It is evident that they were referred by other customers. It's difficult to emphasize one feature out of others. They are all great! But for me, as a store admin, unlimited rules with great flexibility in their setting are the most attractive.

Helps our business

Review by Carlos | Nov 18, 2013

Since we installed the extension, our customers have become more active and we have noticed the seismic shift in new visitors.


Review by Jaroslaw | Oct 11, 2013

A very nice and good working extension.

I'd also like to commend Vitaly and his team on their prompt, detailed and excellent support.

Good - we used this because it had good integration with users contacts

Review by John | Sep 11, 2013

We like the module overall but had to customize how users see their balances and create some admin reports.


Review by Bhavin M. | Sep 3, 2013

Worth to spend $100. It's absolutely powerful extension.It's creating a lot of traffic to our client's website.

Simple and easy to use

Review by Tamara | May 31, 2013

No frills, no fuss. Does exactly what it says. No frills, no fuss and works very well.

Great mod great price

Review by Mitch | Mar 2, 2013

Simple to set up and what a better way to increase your customer base

Good Extention

Review by Domenico | Oct 2, 2012

I have buy this extention and I think that is the really good solution for incrase Referral Traffic.

Cleaner referral link

Review by Pierre | Mar 12, 2012

Hi, just bought the extension and it's working as it's supposed to but just need a bit effort on the code generation (which is a bit too long and complicated) and referral links that are easier on the on the eye like:
Also the option to enter the code at registration time (or even while checking out the first time) would be awesome.
Another great Magento module

Excellent extension

Review by Matthew | Feb 1, 2012

Though we'd like to see a cleaner, easier URL that can be shared via social networks, our customers seem to understand how to use it so far. We'll have to start pushing it to them more - so creating more widgets around the site to spread the Refer A Friend word is key.

Refers a lot of traffic.

Review by Lea | Jan 9, 2012

Great extension and easy to install. It's creating a lot of traffic to our clients website.

Great module

Review by Anton | Dec 22, 2011

worked really well in helping me refer new customers but there were some issues in getting the module to administer the right credit to customers.

Chief Consultant

Review by Steve | Nov 11, 2011

This is a easy-to-use extension for affiliate marketing. It'll be much better for users to add social bookmarks and retrieve email contracts from webmail services like Gmail/Yahoo/Hotmail.

Excellent Module

Review by Carlos | May 27, 2011

A perfect extension to help improve our sales.
The only option that we miss is to add a fee to the customer who buys after being invited by another customer.

Excelent code to work on

Review by 3Works Webdesign | May 21, 2011

Basicly we purchased the component. Edited the invite a friend so more people could be invited at once, also added a live top 3 on the frontend of the website so we have live statistics of the top 3 'referrels' alltime.

Our customer is happy and we are happy ;)

Great support and nice extension

Review by Marcel | Feb 23, 2011

A very nice and good working extension.
The support is also perfect.

Lovely greetings


Very Robust and Fantastic Support

Review by Garrett | Jun 5, 2010

Honestly, I don't think there's any way that a developer can add more robust functionality for $100 than buying the Refer a Friend extension. It's absolutely powerful.

I'd also like to commend Pavel and his team on their excellent support. Weekday or weekend, I got prompt, detailed and positive feedback.

I'll definitely be buying again!

Fantastic Support

Review by Garrett | Jun 5, 2010

Honestly, I don't think there's any way that a developer can add more robust functionality for $100 than buying the Refer a Friend extension. It's absolutely powerful.

I'd also like to commend Pavel and his team on their excellent support. Weekday or weekend, I got prompt, detailed and positive feedback.

I'll definitely be buying again!

Almost perfect

Review by Jeroen | Dec 13, 2009

Very nice module! But we miss two functions in this module. First of all it would be nice if the created actions would be visible on the account page, or in the RSS feeds.

Also it would be very nice if the refer-a-friend url's could be combined and posted trough the facebook module.

Excellent Extension, works so smoothly

Review by RKB | Oct 29, 2009

We hope the $ incentive will increase our Newsletter subscriptions which should convert to sales. Currently Refer a Friend only rewards the referrer I hope a future extension will reward either or both referrer and Friend. Example I would like to offer $2.00 for every signup to the Referrer and a $20.00 discount to the Friends first purchase.

Good Module to Increase Referral Traffic

Review by Brian - | Aug 11, 2009

If you spend a lot of effort into making your customer's experience with your website as fun, safe, fast, secure, friendly ... then take advantage of this goodwill.

This module works well at enabling your customers to refer an associate / friend to your site. There are no complicated forms or registration process for the customer. Simply enter in the friend's info and send.

100% recommended for those who go the extra mile to ensure their customers have a great experience.

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