Overview
All the information and knowledge about customers that you glean from your e-commerce store becomes truly valuable only when this knowledge is applied effectively and contextually to deliver the most targeted content – be it merchandise or marketing offers – to your audience for maximum impact.
Information -> Intelligence -> Knowledge -> Merchandising & Marketing Power
The Market Segmentation Suite Magento module by aheadWorks takes the concept of customer segmentation to a whole new level. Whether you choose to target your customers on a one-to-one (personalized) or one-to-many (customer group) basis, you control with precision who sees what and when based on what you know about them. Use your understanding of a visitor’s propensity to buy to maximize the probability of a purchase.
Features
Market more effectively and efficiently
Accurately segment your target audience based on criteria you set up and export these segmented lists for marketing using the most appropriate channels and methods for each segment.
Take control with the innumerable rule setting options and flexibility
Set up targeting rules based on multiple conditions encompassing one or many of these broad parameters.
- Customer personal details including name, address, date of birth
- Newsletter subscription details
- Product details including:
- view and order history
- shopping cart items
- wishlist records
To give some simple examples of the possibilities, you could segment and export
- customers from the US who have spent more than $300 and viewed a product more than 2 times; or
- customer(s) from a specific ZIP code with a shopping cart value less than $100 who have viewed a product X; or
- customers within a certain group from a certain country with certain item(s) in the shopping cart.
Now consider combining several such conditions into a targeting rule, and we hope you get an idea of the possibilities for precision targeting.
Build customer loyalty
Let the customer always perceive the human touch of somebody who knows him intimately, using the precise segmentation to point him to items that are of greatest interest or use to him. Such customer orientation is bound to foster immense loyalty, which will translate into tangible benefits in terms of sales and referrals.
aheadWorks Magento modules integration
Propel your e-commerce store to new heights in an auto-pilot mode with our Market Segmentation Suite extension.
- Easy 2-minute installation
- 100% open-source
- Meets Magento programming practices
- Free upgrades at least in current version branch
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A very strong marketing tool
Review by Thomas | Mar 4, 2012
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A very strong extension that frees up time while increasing sales with almost unlimited possibilities.
In a future version I would appreciate to have the option of creating a rule based on products that the customer actually bought as this is sort of a confirmed knowledge about that particular customer. -
our marketing loves it!
Review by Kevin | Feb 17, 2012
- now we can send manufacturer related promotions to specific customer.. increased our client loyality & sales!
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Great buy
Review by John | Sep 2, 2011
- Great addon for followup email, lets me spend more time doing other things
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Segments!
Review by Tom | Jul 12, 2011
- Segments! It works. Being able to segment customer information is very useful. Integration with aheadworks other plugins is just great, I recommend this!
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Knowledge and Power!
Review by Office Slide | May 26, 2011
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This extension is POWERFUL! When combined with the z-blocks extension you can really micro-segment who you want to display certain banners or information to. This combination has allowed us to share coupon codes and specific advertisements to our most special customers.
We have barely tapped the use of this extension, but plan to put it to plenty of use in the future. The knowledge gained with this extension is invaluable.
Also, it is super easy to install!
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