Our research shows that visitors to a store coming via the search box in their browser bars tend to convert to customers much higher. In fact, we have recorded conversion rates as high as 230%! The reason for the improved conversion are not hard to fathom: these visitors have visited your store previously, are familiar with it and have found it useful. Therefore, these visitors are already higher up in the purchasing funnel. They are visiting your site not just to browse, but in all likelihood, with an intent to transact.
Why not make it absolutely simple for them to do so? Here’s a summary of the features and benefits of the Browser Search Magento module by aheadWorks:
- Greater site recall and increased loyalty
Since your site is always on the browser search engine list, your store name gets constantly reinforced on your customers/prospects. This increases the number of repeat visitors you get to your website and thus, increased sales.
- Added features for your visitors
The extension provides a quick search interface for your site visitors, with ‘search suggestion’ features (though this feature may not work well with sites that have slow site search capabilities).
- Browser compatibility
This extension works well with most common browsers including Firefox 2.0+, Internet Explorer 7.0+; so, you will reach a fairly wide user base.
- Easy 2-minute installation
- 100% open-source
- Meets Magento programming practices
- Free upgrades during support period