Overview
In today's fiercely competitive business environment, a caring attitude towards customers can go a long way in creating a delightful experience for your customer. The aheadWorks Follow Up Email extension is an indispensable tool to help you stay in close touch with your customers.
Enjoy these irresistible benefits that the powerful features of Follow Up Email give to your ecommerce website.
Features
Improve conversion rates- Track and send notifications to visitors who abandoned their shopping carts
- Restore their carts with just one click on the link sent in the email notification
- Links to resume customer session and redirect customers
Increase sales with better customer insights via excellent tracking capabilities
- Easily measure effectiveness of the follow up e-mails with important data on click-throughs, restoration of shopping carts and conversion into a purchase. Identify improvements to optimise your follow-up marketing messages
- Track customers who placed orders by clicking on the emailed link
- Track links with abandoned cart recovery statistics
- 'Send email copy to' option which gives ability to track all correspondence sent by the extension
Enhance customer relationship and build customer loyalty
- Greet customers on their birthdays
- Create and deploy specially-targeted product promotions based on customer wishlists. Make your customers feel that you really fulfill their wishes
Get the flexibility and power to do a lot with your e-mail communication
- Unlimited number of tiers in mail chain
- Unlimited number of rules
- Store Name, Product SKU, Type and Category, Sale Amount and Customer Group can be used in conditions
- Integration with aheadWorks' Advanced Newsletter and targeting by its segments
- Email template cycles, that allow you to put all purchased products with images and links into email
- Flexible rules - send as many follow ups as needed based on specified criteria
- Mail log that can be accessed from the admin area with the ability to preview and manually send/delete emails
- Fully customizable order/cart/wish list sub items view defined by custom template in email
- Supports both Newsletter and Transactional Email templates
- Ability to send test email
- 'Send to newsletter subscribers only' option
Now with the Market Segmentation Suite extension integration!
Template Variables
| PRODUCT | Example |
|---|---|
| var product.getProductUrl() | http://example.com/catalog/product/view/id/51/s/computer_fixed/ |
| var product.getSku() | computer_fixed |
| var product.getName() | Gaming Computer |
| var product.getPrice() | 4999.95 |
| var product.getFinalPrice() | 4749.95 |
| var product.getStatus() | 1 |
| CART | |
| var cart.getCustomerFirstname() | John |
| var cart.getCustomerLastname() | Smith |
| var cart.getCustomerName() | John Smith |
| var cart.getCustomerEmail() | john_smith@example.com |
| ORDER | |
| var order.getBillingAddress().format('html') | John Smith 49 North Main Street, United States Manchester, NY 14504 T: (585) 237-4635 F: (585) 237-4635 |
| var order.getBillingAddress().getName() | John Smith |
| var order.getCreatedAtFormated('long') | Jan 8, 2009 |
| var order.getCustomerName() | John Smith |
| var order.getEmailCustomerNote() | |
| var order.getShippingAddress().format('html') | John Smith 49 North Main Street, United States Manchester, NY 14504 T: (585) 237-4635 F: (585) 237-4635 |
| var order.getShippingDescription() | Flat Rate - Fixed |
| var order.getStatusLabel() | Pending |
| var order.getStoreGroupName() | Main Store |
| var order.increment_id | 100006581 |
| OTHER | |
| var customerName | John Smith |
- Easy 2-minute installation
- 100% open-source
- Meets Magento programming practices
- Free upgrades at least in current version branch
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Awesome!
Review by Yabo | Aug 30, 2010
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This add-on is great. You can use it to make your website follow up with your customers in a number of situations, allowing you to provide better customer service, without spending any extra time yourself.
I use it for these functions:
1. 3 days after a customer signs up, they receive an email telling them about ways to save money on our site, including using the Refer a Friend / Affiliate program (also from AheadWorks).
2. 2 days after a a customer abandons a cart, they receive an email reminding them of their abandoned cart and asking them to come back and complete the order.
3. 13 days after an order is shipped (reaches "Complete" status), a customer receives an email (a) providing them with a discount coupon that can be used on their next purchase and (b) asking them to give a review of the products they purchased. [The extension allows us to choose to include / exclude different customer groups. We do send this email to our frequent buyers, because it means they would receive several requests for reviews every day.]
4. If a customer has no activity on our site for 15 days, they receive an email asking them to come back and check out our new products.
The rules are variations of (1) some amount of time (2) after some event happens (3) the website sends an email. You could even make it send an email 3 months after a customer has signed up to celebrate your 3 month "anniversary" together!
Think about: how long it would take a human to do all of the work above? These are all tasks that the website can/should do for you, so you have more time to do more valuable work.
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Difficult to use other than for very simple emails
Review by Amanda | Jul 30, 2010
- In theory this is a brilliant idea, but it is exceptionally difficult to set up with the templates etc. if you are using the variables etc. There is not really enough information in the manual and the help desk is very slow to answer at times. More examples would be very useful, and I need some more advice on using the categories and the sku's in the rules section and how this all works. Also, how do I link the email to a promotional code? I am sure this was supposed to be added, but there is nothing in the manual to explain how to do this.
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Great Service - Great Module
Review by Ben Wolfenden | Jun 5, 2010
- I bought this module last week and I tried using it - there was an error (I think its becuase i have Mag 1.4 - but I contacted Aheadworks and within 48 hours the problem had been fixed. Great customer Service. Thank you
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Great product and great company
Review by jonathan | Mar 15, 2010
- Great extension-- and the level of support from aheadworks is amazing.
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Great product
Review by Bernardo | Jan 20, 2010
- Great module, works as advertised. Do remember to setup the cron job so emails are actually sent out! It took me a while to figure this out.
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NEW VERSION is great
Review by yc | Oct 23, 2009
- i love this module also but please if you have time translate to other languages like german, frechn etc... thxxxx
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Missing Some Features
Review by Jason Vance | Oct 1, 2009
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I love everything about this module. However, there needs to be some logic that when a customer returns and finishes their order that future scheduled emails are taken out of the system....
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AW team: This feature will be released in Follow Up Email 3.0 (release next week)
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brilliant but missing some events
Review by Vanessa | Sep 23, 2009
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I love this module. The only thing i would like to see in an upgrade is that it can be connected to a promotion sale discount coupon. As for instance i do partnerships with external websites and it would be brilliant if follow up email can send out customized emails in regarding to this promotion sales.
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