Market Segmentation Suite 1.1.2

All the information and knowledge about customers that you glean from your e-commerce store becomes truly valuable only when this knowledge is applied effectively and contextually to deliver the most targeted content – be it merchandise or marketing offers – to your audience for maximum impact.

Information -> Intelligence -> Knowledge -> Merchandising & Marketing Power

aheadWorks’ Market Segmentation Suite takes the concept of customer segmentation to a whole new level. Whether you choose to target your customers on a one-to-one (personalized) or one-to-many (customer group) basis, you control with precision who sees what and when based on what you know about them. Use your understanding of a visitor’s propensity to buy to maximize the probability of a purchase.

Features

Market more effectively and efficiently
Accurately segment your target audience based on criteria you set up and export these segmented lists for marketing using the most appropriate channels and methods for each segment.

Take control with the innumerable rule setting options and flexibility
Set up targeting rules based on multiple conditions encompassing one or many of these broad parameters.

• Customer personal details including name, address, date of birth
• Newsletter subscription details
• Product details including:
  • view and order history
  • shopping cart items
  • wishlist records

To give some simple examples of the possibilities, you could segment and export

• customers from the US who have spent more than $300 and viewed a product more than 2 times; or
• customer(s) from a specific ZIP code with a shopping cart value less than $100 who have viewed a product X; or
• customers within a certain group from a certain country with certain item(s) in the shoppig cart.

Now consider combining several such conditions into a targeting rule, and we hope you get an idea of the possibilities for precision targeting.

Build customer loyalty
Let the customer always perceive the human touch of somebody who knows him intimately, using the precise segmentation to point him to items that are of greatest interest or use to him. Such customer orientation is bound to foster immense loyalty, which will translate into tangible benefits in terms of sales and referrals.

aheadWorks extensions integration

• Advanced Newsletter
• Z-Blocks
• Follow Up Email
• Checkout Promo

Propel your e-commerce store to new heights in an auto-pilot mode with our Market Segmentation Suite extension.